What is your offer? Where are you making your offer? Who are you making your offer to? Would love to learn everyone's...

I first heard this from Sean Whalen a few years ago on a podcast, and it has stuck with me ever since. The Lighthouse vs. Tugboat lesson is one I keep coming back to as I build Challenger Syndicate. It’s a powerful reminder of how we should approach online sales, marketing, and even life in general. The Tugboat vs. The Lighthouse: What’s the Difference? The TUGBOAT works hard—pushing and pulling to save boats, going out to the ocean and putting in all this effort. While it does help, the tugboat runs itself ragged, exhausting its energy as it tries to get both itself and the other boat to shore. It’s a constant battle of effort, and after a while, it takes a toll. On the other hand, the LIGHTHOUSE stands tall and shines its light. It doesn’t push or pull. It simply guides. The boats can see that light and follow it if they choose. If they don’t, the lighthouse remains fixed, continuing to shine its light. No matter what, it stays grounded, offering guidance but never forcing anything. What Does This Mean for Us? So many of us, especially in online sales and marketing, fall into the TUGBOAT trap. We push, pull, and try to drag people toward our offers, our programs, and our ideas. We get worn out by the effort, and many times, we meet resistance from those we’re trying to help. It’s frustrating, exhausting, and often leads to burnout. But there’s a better way. BE THE LIGHTHOUSE. When you stand firm in your conviction, in who you are and what you represent, you naturally draw the right people toward you. No pushing or pulling—just shining your light for those who are ready to follow. In Challenger Syndicate, I’m building a community of entrepreneurs, marketers, and leaders who are committed to breaking through their limits and discovering their true purpose. And my goal is not to be a TUGBOAT, constantly chasing people down. Instead, I’m focused on being a LIGHTHOUSE—shining my light by sharing value, showing up authentically, and offering guidance for those who are ready to step into their greatness.

My Time is Now! This is my Tribe! Together We Rise!!!!

It was literally an accident! A few years ago, my old boss ask me to make a power point presentation. She gave me the instruction, I did research, made the presentation and explained everything to her. *****By the way, just a bit before that point, in University, I nearly failed the "public speaking" asignature. Yes, I SUCKED... BAD!!!!*** Anyway, on the first day of the presentation I was there, in the room waiting for her to present what I just explained to her. Then she stayed for 5 minutes, got a call, she said sorry and asked me to carry on and present because she had to go. 😱😱😱😱😱😱😱😱😱😱😱😱😱 Yup. That was it. A couple of years later, I was speaking to over 150 people in crowds and teaching. I loved it. Some times we have a plan, but life has a different plan for us =)

I'm trying to better understand how to connect with my audience. I want to be seen as "must have" rather than "that's nice." So I have a question... If you are an entrepreneur with a spouse and/or kids, what are the Top 3 BIGGEST PAIN POINTS you face regarding business and your family?