Every chiropractor eventually hits the same wall: Ads stop working, content gets ignored, new patients slow down… and you start blaming the algorithm. But after a decade of working with practices around the world, the real issues are brutally predictable.These are 10 truths nobody tells you - but every chiropractor needs to hear.https://www.pracdev.com/post/10yrs-brutal-marketing-advice

Free January Ad Drop: a proven Meta ad script for chiropractors that turns a simple self-test into an assessment booking. Learn the Ad Drop rhythm—test, evaluate, replace—and grab the “slipped disc” talking-head script. https://www.pracdev.com/post/jan-ad-drop

Most chiropractors think running ads is the hard part. But the truth is: The hard part is being seen. Being authentic. Being the person the community trusts. That’s exactly the problem Dr Gian faced. He wasn’t struggling clinically, he’d built successful clinics already-but his marketing was invisible, generic, and faceless. White-label ads. Stock footage. No message. No personality. And because no one knew who he was, his lead costs kept climbing while conversions stayed flat. Then everything changed. Dr Gian decided to show up. Not just “run ads,” but own his message. Film his voice. Be the face of his clinic. The result? Lead cost dropped by $50. 25 new video ads in 5 months. Stable, predictable new patient flow. And a brand that finally matched the quality of his care. This isn’t luck. It’s the outcome of a strategic system — one that any chiropractor can implement. In this case study we cover: Why white-label, faceless ads fail Why message ownership is essential How Dr Gian rewrote 5 monthly scripts in his voice How a 60-second video library turned into predictable growth The real system he built (and you can too) Read the full story here: https://www.pracdev.com/post/dr-gian If you want ads that actually reflect your clinic — not generic templates and a marketing system that builds trust before people ever book, this case study is for you.