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How Dr Gian Cut Lead Costs by $50 and Became the Face of His Practice
Most chiropractors think running ads is the hard part.
But the truth is:
The hard part is being seen.
Being authentic.
Being the person the community trusts.
That’s exactly the problem Dr Gian faced.
He wasn’t struggling clinically, he’d built successful clinics already-but his marketing was invisible, generic, and faceless.
White-label ads. Stock footage. No message. No personality.
And because no one knew who he was, his lead costs kept climbing while conversions stayed flat.
Then everything changed.
Dr Gian decided to show up.
Not just “run ads,” but own his message.
Film his voice.
Be the face of his clinic.
The result?
Lead cost dropped by $50.
25 new video ads in 5 months.
Stable, predictable new patient flow.
And a brand that finally matched the quality of his care.
This isn’t luck.
It’s the outcome of a strategic system — one that any chiropractor can implement.
In this case study we cover:
Why white-label, faceless ads fail
Why message ownership is essential
How Dr Gian rewrote 5 monthly scripts in his voice
How a 60-second video library turned into predictable growth
The real system he built (and you can too)
Read the full story here:
If you want ads that actually reflect your clinic — not generic templates and a marketing system that builds trust before people ever book, this case study is for you.
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How Dr Gian Cut Lead Costs by $50 and Became the Face of His Practice
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