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The Dec Drop - Doors Close is happening in 4 days
Black Friday Ends EOD Tomorrow
A few of you have already taken advantage of the discount and started building out your CRM, Ads and overall marketing system. This is a reminder for those who haven't, the price will go back to normal end of day tomorrow and won't come down again. If you are sitting on the fence about finally getting your marketing in order, this is a nudge to push you off it 😂 If you are unsure or have questions just DM me.
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Black Friday Ends EOD Tomorrow
⚠️ Black Friday Sale ⚠️
Honestly, I never thought I would participate in a Black Friday Sale but the timing just worked perfectly! Here is the context. We realise there are chiro's out there that want to learn how to do their own marketing, but no one will teach them without forking thousands over. This might include associates with plans to open their own practice soon, veteran practice owners with huge teams who need training, maybe you're a chiro who has just had a gut full of your agency or you've just opened your practice and realised people don't just start walking in the door. So what we have done is spent the better part of this year perfecting a "Do it Yourself Marketing Program" that teaches you how to: - Run your own meta ads - Build your own custom CRM - Turn social media followers into patients (and figure out what you should be posting about) - Actually start emailing your list (I can't believe chiro's don't do this) - and breathe life (and a profit) back into your practices marketing again. (Oh and you will get access to me and my team too, so if you have questions they will actually get answered 😂) Next year we are going to blow this group up with paid advertising, so before we do, we wanted to give everyone who has been apart of the group access to a 50% discount on our Premium Membership level. What this means is Premium at 50% for as long as you decide to stay. That could be a month or that could be the rest of your career, depends how much you enjoy it! If you click on the link below ⬇️ https://www.skool.com/influential-chiropractors/plans You can upgrade to premium for $150USD, this price will remain until end of day Friday. Then it will go back to $297 and probably never come down again. If you have any questions, DM me. Otherwise, I will talk to you soon!
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⚠️ Black Friday Sale ⚠️
November MVP 🏆
Ladies and Gentlemen, If you are looking for inspiration on building of a brand with aesthetics, community and some cheeky A.I. messengers then @Florence Drummond is your girl. I saw Florence making a few intro posts to her page in early Oct and 7 weeks later she's crafting masterpieces of content daily! She has certainly "Found her Flow" (👀) with her content and is yet another example of a young chiro with a huge future. She is the clear MVP this month. @Florence Drummond Thanks for helping inspire the rest of us to get off our butts and make some content for our communities, great work! Here is her page: https://www.instagram.com/florachiropractic/
November MVP 🏆
Meta dropped their new AI engine (Andromeda) and here's what it means for Chiropractic Marketing strategy in 2026
If you’re still running ads like it’s 2021… you’re going to feel the pain before your patients do. Here’s the truth: 1. Targeting is basically dead. Meta does the targeting for you now. If your creative speaks to stressed Mums, the algorithm will find stressed Mums. If your target is Mums but your Ads feature a 20 something year old CA or worse 47 year old Steve teh Carpenter - guess who it'll find more of. 2. Creative is the new targeting. Andromeda burns through ads fast. If you’re still running one video for three months… good luck. You need 5-15 different creative angles per offer, every month. Our VIP team focuses on 5 per month for now... 3. Andromeda sees what you don’t. This is the uncomfortable part: Your “ideal patient avatar” is nothing compared to what Meta sees. Andromeda reads: - their scrolling habits - what they watch for 3+ seconds - what they read twice - pain-related searches - posts they linger on at 11pm - videos they replay - topics they explore quietly - their buying patterns - their “late-night doom scroll” behaviour - and every signal that says “this person is struggling right now” Where you used to pay FB ad experts like me to hyper target, stack interests and do ninja Ad account hacks...Those are now gone. You now hire us to solve your Creative Ad strategy. Your job is simple: Put out great creative and let Meta find the people who need it. Stop with the graphic overlay New Patient Images already... 4. Media companies will beat clinics...And you are a media company. The clinics who shoot fresh B-roll, POV videos, consult walkthroughs and “here’s what’s actually causing your pain” content…will absolutely dominate their city. 5. Clean tracking or don’t bother. If your pixel, CAPI, and CRM aren’t talking to each other, Meta won’t optimise. No optimisation = expensive leads = “Facebook ads don’t work” spiral. 6. The offer still matters. New Patient Consults. Clear inclusions. Clear CTA. No spiritual wellness essays. Remember, we are selling the WHY to the consult not the WHAT.
Free Drop 🚀
Drop is now live and ready to go! Key points for this month: - What’s working right now: education + light adjustment content - Priority: film two patient B-roll walkthroughs — this will cover most of the ads - Don’t overthink the filming. Batch your B-roll once → save it → reuse it Each script has its own style: - Conversational - Research-driven - Warning-signs style with simple acting - Point + pain pattern - Hook text + simple stretch clip Want ads to feel more specific to your avatar? Show your avatar in the ads. Literally film the type of person you want to attract. Go have some fun!
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Free Drop 🚀
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The Influential Chiro
skool.com/influential-chiropractors
The #1 chiropractic marketing community. Learn ads, content, nurture, and systems to make your marketing profitable again.
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