Most of you have been through the cycle - running FB ads before your systems could handle the volume, chasing NPs when you were already stretched, taking on overhead before you had the margin to support it. Basically it has been a matter of chasing more constantly only to come up short every time and need more. This has presented often as a marketing problem, when in reality it's an internal structure problem. Pracdev has partnered with Dr. Nathan Bridger to launch The Lean Practice — a 16-week find-and-fix program built around one outcome: more profit from the practice you already have. This is not a scale program. It's a fix-first, profit-first program. You don’t NEED to run ads You don’t NEED to “Scale” What you need is to understand how much bloat is in your practice and lean it out… When that happens you can get out of the rat race of needing an abundance (and often unsustainable amount)of New Patients to meaningfully deciding how you want to practice, with actual margin - profit AND time. A million dollar practice with 100k take home that requires 30+ NPs a week is not impact. It’s a heart attack. And as a marketer…I cannot save you with even the best NP generation tactics despite what the “scalebros” tell you. The recipe of 1) Get an associate then 2) Get a marketing agency at the same time, has seen more Chiros crash and burnout than succeed. Why? They are 2 variables that you probably haven’t tested, deployed at the same time - and often the advice comes from people who grew through the golden age of Marketing. Cheap leads. Cheap agencies. How would I know? I ran these campaigns for a lot of the people that coach you today - At least in Australia. Banking on $5-10 CPLs 30% bookings 80% conversions Associate arbitrage And taking more time off to be a CEO…takes skill, time, and a certain personality trait. Am not saying you shouldn’t grow…I’m saying you don’t have to grow LIKE THAT…there are other ways. Here's what we're solving: Profit margin — Profit margins are too thin making owners feel the need for more NP's. So we aim to identify and recover up to 20% of profit you're already leaving on the table - For some that's up to $5000 per month of existing rev, turned profit. No extra NPs needed.

Most clinics don’t fail because they’re bad at marketing. They fail because they don’t have a 12-month NP system. So if I had to build one from zero in 2026, here’s exactly what I’d do: 5 new ads every month Weekly lead list reactivation Manual inactive patient reactivation A real content engine (Authority, Authenticity, Action) A monthly newsletter Appointment setter training Build ONE system per month (from the 5 Levels) Do this for 12 months and you end up with: • 60 ads in rotation • A warm list that books every week • A CA that converts at 50%+ • A content library that builds trust • A marketing engine that runs on rhythm, not stress This is how clinics make marketing predictable. This is how they make it profitable. This is how they finally get out of “feast or famine.” I broke the whole plan down step-by-step here: Read the full article - https://www.pracdev.com/post/12-month-np-guide

Another one in the bank.