I have a Bonus Gift for you when you reach Level 2 in the community: --> 10 Lessons - My Best BUSINESS ADVICE 1. Level Up by Introducing Yourself Below in the comments. 2. Then Like and Comment on someone else's. By LIKING & COMMENTING you will earn points and level up the leaderboard, gaining you access to more Classroom Modules. Leaderboard members can qualify to be invited to Insiders Masterclasses! ⚡️ 𝐀𝐂𝐓𝐈𝐎𝐍 𝐒𝐓𝐄𝐏⚡️ ☎️ Join the New Members Clarity call every Friday at 4PM EST (this is only for new members) You can find the next one in the calendar Like & Comment on someone else's introduction and make a friend 🤝 🆕 Learn the Skool Platform in the "Get Started" in the Classroom 🚀 Start Learning Lead Gen Secrets with the full Masterclass. ✅ Check off Each Module as you complete them. Questions? Search for them in the Search Bar If you can't find the answer, post your question in the community... Let’s get to work! Lead Gen Jay PS - Review Rules & Community Guidelines Click Here

Before I commit to building any cold email campaign, I run two checks. First: Is the TAM big enough? If I can't find a large pool of qualified leads to reach, cold email just isn't the channel. Second: Can the offer convert cold traffic? Not every business translates well to cold outreach. A high-ticket price helps. But more important is whether there's a compelling angle that makes a stranger want to respond. I've seen campaigns fail not because of bad copywriting or poor deliverability, but because the business failed one of these two checks before a single email went out. Run the check first. Save yourself 60 days. What's your version of this pre-launch filter?

Which cold email mistake burned you the hardest? 💀

Most cold email advice tells you what to do. Rarely what NOT to do, which is just as important. So let's fix that, starting with the Inverse Marketing Relationship: The less money someone has, the more likely they are to reply to you. The more money they have, the less they care about your email landing in their inbox. You can target whoever you want. But your offer has to match the target. Big targets → small volume metrics → big offer. Small targets → big volume metrics → small offer. Here's the Targeting Depth Matrix I use: $0-$1k offer: Job title + company size (e.g. Founder at 1-10 employees) $1k-$5k offer: + recent activity (posted on LinkedIn recently, currently running ads) These are mass-appeal offers. Plenty of people will bite. $5k-$25k offer: + a clear trigger event (recently raised funding, launched a product, expanded teams) $25k+ offer: + a personalized first line generated from scraped data Bottom line: If you're selling a $500 offer, you don't need the fancy stuff. Volume covers the gaps. If you're selling anything $5k+, cheap targeting will sink you. Your prospects will delete your email the second it hits their inbox. Match the depth to the ticket. That's it.

If you just joined, this one's for you. @Ian Kirk is jumping on to walk you through the community, show you where everything is, and give you a clear roadmap to get started with lead gen. No need to prep anything. Just show up and Ian will make sure you leave knowing exactly what to do next. 📅 Today 🕐 4pm - 4:30pm Eastern 📍 https://www.skool.com/live/tGNZTgL6nDK Drop a 🙋🏻‍♂️ if you will be there