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This is the campaign structure I use across almost everything I run, helping me scale to 10k cold emails a day. Let’s start with follow-ups. The data is clear: Most prospects don’t convert on the first email. They need 3-5 touches, spaced over 2-3 weeks. What doesn’t work: • 2 emails over two weeks • 8-10 emails fired off in a few days What does keep working, across industries: Email 1 Plain text. No links. No tracking. Emails 2–5 Short follow-ups. One link max. Timing Business hours only. Always in the prospect’s timezone. That’s the whole structure. This is the same 3-part setup I reuse again and again. Now, replies. A few rules I never break: • Don't forward replies to a separate inbox (that’s an easy way to trash deliverability) • Use saved snippets to answer fast Speed to lead wins deals. • Tag interested leads immediately And most importantly: Set all of this up before the campaign starts. Otherwise, it'll get hectic. Take a few minutes and clean this up in your setup. It makes everything downstream easier.

If I hired you as CMO for my PR agency and gave you 5 minutes… What cold email would you write? Most people default to something like: "Hey [Name], we help people get more exposure for their brand/get featured in Forbes/etc. Interested?" That’s exactly what we used to send too. And our reply rates were trash. So we stopped pitching PR. Instead, we flipped the role completely. We stopped reaching out as marketers and started reaching out as journalists. Same inbox. Totally different psychology. The message shifted from: “Buy our service” to: “We’re covering a story.” Example: "Hey [Name], we're working on a story about [their industry]. Saw your [specific achievement] and thought it'd be perfect. Got 15 mins?" That one change removed resistance instantly. They’re not thinking: “What do you want from me?” They’re thinking: “Why me?” And the numbers backed it up: • 1.26% reply rate (vs ~0.6% industry average) • 67.6% positive replies** (2 out of 3 responses were warm) • $141K closed from a single campaign When they got on the call, we actually talked about them. Their story. Their positioning. Their goals. Rapport was already built. The PR pitch came naturally. The real lesson: Most industries get stuck doing the same thing… …and then wonder why results flatten. “Industry average” is average for a reason. Everyone’s zigging the same way. We zagged. Took market share. And when this stops working, we’ll zag again. That’s the game. Take this framework and ask yourself: 👉 How could I reposition my outreach so it doesn’t feel like a pitch at all? Or let us do it for you. Comment “Strategy” and we’ll show you how we’d structure this for your industry and campaigns.

This is one of the cleanest lead signals I’ve ever used. Every day, my inbox fills up with bad cold emails. Wrong setup. Poor deliverability. No awareness. I don’t delete them because they are my signal. 👇 People who are sending cold emails but landing in spam. I don’t chase random prospects. I don’t pitch people who don’t know they have a problem. I go after people who are already trying… and failing. So I scrape my spam folder every minute, and then I email them back, with this energy: “Hey, your email landed in spam. Here’s why. And here’s how to fix it.” That’s it. No convincing. No educating them on why cold email matters. They already believe in it; they’re literally using it. The results? • ~13.5% reply rate • ~82% positive replies • Zero resistance Because these people are pre-qualified: They have the problem. They know they have the problem. They’re already spending time and money trying to solve it. All I’m doing is showing them: “I can fix what’s broken.” So here’s the real takeaway: Stop asking, “Who might need what I sell?” Start asking, “Who is already trying to do this… and messing it up?” That failure is your signal.

I didn’t plan this video. No fancy edits. No script. But I had to hit record. There’s a new AI tech blowing up right now and unlike most hype cycles, this one is actually dangerous (in a good way) if you’re an online business owner. In the last 7 days, I’ve been using an open-source system that has quietly become: - My executive assistant - My developer - My designer - My project manager - My internal ops layer It texts me. Emails for me. Books meetings. Manages Slack. Tracks tasks. Builds apps. And gets better every single day. This is not another AI agent demo that skips the hard parts. In this video, I walk you through: - What this tech actually is (and what it replaces) - The exact setup I’m using - How I gave it its own email, calendar, iMessage, and Slack access - How to turn it into a real “employee,” not a toy - The security mistakes to avoid And lots more! If you’re busy, scaling, or drowning in admin work… This will feel like cheating. 👉 Watch the video now I’ve put together a full setup guide + checklist to avoid the common traps. Comment “Guide” and I’ll share it.