Hi @Jules Bingham, you're asking the right questions, but there are a few tweaks that might improve response rates and the quality of data you get back. Q1 - Main reason you didn't continue The options are good but consider adding: - "I signed up somewhere else" (you need to know if they went to a competitor) - "I didn't know how to enrol / didn't hear back" (leakage you can fix immediately) If someone responds "I'm still considering it" they are a hot lead and need a phone call within 24 hours. Q2 - What were you hoping they'd get out of the class Keep this. It's gold. This answer tells you what language to use in your marketing and what parents actually value. Q3 - How well did the class meet expectations Good question, but add one line underneath: "If somewhat or did not meet expectations, what were you expecting that you didn't see?" Without that follow-up, you've identified a problem but not the cause. Q4 - How did your child respond This is really valuable. Keep it exactly as is. Q5 - Did you feel clear on what your child was learning This is one of your highest-leverage questions and most studio owners completely miss it. Keep it. If most parents answer "not really clear," that's a curriculum communication problem, not a product problem, and it's very fixable. Q6 - What would have made you more likely to enrol Keep this. Open-ended answers here can reveal objections you never anticipated. Q7 - Would you consider trying another class in the future Good question. One addition: if they say Yes or Maybe, have a direct CTA ready in your follow-up email. Something like: "We'd love to have you back, here's how to book." Q8 - Anything else Keep it. Sometimes the best feedback comes here. On the 2-week confidence program The personalised weekly notes to parents are the gold in this offer. The enrolment decision for a preschool class is almost never made by the child. It's made by the parent watching from the window or reading your email on a Tuesday morning.

@Danielle Drew any time 🥰

@Rachel Teuwsen if it's not performing well, then you can change it... resetting the learning phase can help 're-boot' a campaign 🥰

@Victoria Lane great question! Things change so often in ads manager that I don't reccomend this as you may get errors. I also don't reccomend turning off any of the ads as each of the ads will all be assisting the others in the one campaign. Best practice is always start a new campain with at least 4 ads (including one video if possible) with each ad addressing a different level of awareness for the target audience (i.e. not knowing anything about dance, knowing about dance, knowing and trusting your dance school).

@Victoria Lane the quickest way is to follow the checklist and set it up from scratch.

@Helen Cooper yesssssss!!!!!!!!!

@Helen Cooper Yay!!!! This is the best 🤩

@Claire Lane great question - don't boost (waste of money), but an ad campaign will work well - if you have a landing page where they buy tickets, make sure your pixel is installed and then run a sales campaign optimised for purchase :)

@Claire Lane not if you can't install your pixel on it... you could try a traffic campaign optimised for landing page views.