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Owned by Sally

Free Dance Marketing Pro

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Free marketing resources & a community specifically for dance studio owners. Join 630+ members who are filling their classes with proven strategies

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Practical Marketing Strategies and Paid Ads for Dance Studios that convert tiny beginners into long-term customers and predictable revenue.

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136 contributions to Free Dance Marketing Pro
Day 2 ⭐ 30-Day Social Media Content Challenge 📱
You showed up. Day 1 is done. Now let's keep the momentum going 🚀 New to the challenge? Grab the tracker and AI prompt guide from the kick-off post first: >> grab it here DAY 2 POST: Behind the Scenes: Setting Up for Class A 15-30 second reel showing 'behind-the-scenes' of what goes into preparing for class before students arrive. ✅️ How to create the reel: 1. Before your next class, prop your phone up on a shelf or ask someone to film (vertical, not horizontal). 2. Film 3-4 short clips (5-10 seconds each): setting up props, turning on music, laying out mats, rehearsing chore, sweeping, or whatever you do before class. 3. End with a clip of kids walking in or the class starting. 4. Edit in CapCut , Edits (free app) or the in-app Instagram Reels editor. Add a trending audio track... don't overthink the editing - even one simple video with trending audio works perfectly. 5. Add text overlay: "Before your little ones arrive…" at the start. >> check out this example for inspiration ✅️ Head to Claude.ai (or your preferred AI tool) and paste this prompt: Write a search-optimised caption for my dance studio Reel showing behind-the-scenes footage of a teacher setting up for class before students arrive. Use this caption starter as inspiration: "Before your little ones arrive, here's what goes into making every class special..." Requirements: - Write in a warm, authentic, behind-the-scenes tone that builds trust - Show the care and effort that goes into every class - Include 2-3 searchable keywords naturally (e.g. "dance classes for kids [your city]", "dance teacher", "behind the scenes dance studio") - End with this call to action: [tag a dance parent or book a trial]
Day 2 ⭐ 30-Day Social Media Content Challenge 📱
1 like • 16h
@Teisha ONeill definitely - use the tracker to keep a record of what you've done :)
Day 1 ⭐ 30-Day Social Media Content Challenge 📱
Day 1 is always the hardest - let's make it easy 💪 New to the challenge? Grab the tracker and AI prompt guide from the kick-off post first: >> grab it here DAY 1 POST: '5 Ways Dance Builds Skills for Life' A 5-slide carousel where each slide highlights one life skill kids gain from dance: confidence, coordination, creativity, social skills, and resilience. ✅️ Open the Carousel Canva Template - just swap in your logo, brand colours, and any photos of your students. ✅️ Head to Claude.ai (or your preferred AI tool) and paste this prompt: Write a search-optimised caption for my dance studio carousel post about "5 ways dance builds life skills for children." The 5 skills are: confidence, coordination, creativity, social skills, and resilience. Use this caption starter as inspiration: "Most people think dance classes are just about learning routines. But here's what's really happening when your child steps into our dance classes..." - Write in a warm, conversational, parent-friendly tone - Include 2-3 searchable keywords naturally (e.g. "kids dance classes [your city]", "dance for children", "benefits of dance for kids") - End with a clear call to action to book a trial class - Keep it under 300 words - Include at least one line break between sentences for readability ✅️ Publish (or schedule) the post and update your tracker ✅️ Comment 'Done' on this post Tomorrow: we're creating a reel - and I'm making it super simple. See you then 🤩
Day 1 ⭐ 30-Day Social Media Content Challenge 📱
1 like • 22h
@Emily Foley great work! 🎉
1 like • 16h
@Teisha ONeill love it - great branding too 🥰
LET'S GO ⭐ 30-Day Social Media Content Challenge 📱
Today’s Tasks ✅ Make a copy of the challenge tracker ✅ Create a folder on your phone to save content for your dance school ✅ Post declaration comment... Template: - My dance school is (share your Instagram or Facebook link): - My business and this challenge matter because (share your deeper why): - My goal is (what do you want to achieve in this challenge): - Declaration (can be as short as “I’m in - let’s do this!”): ✅ [Optional] BONUS points: Share public commitment with your dance community, via email or in a private community if you have one for them... Template: I am committing to showing up on social media for 30 days to share all the amazing things that [your dance school] has to offer because [why it matters / what you help your students achieve]. Here’s the link to our social profiles – I’d love you to follow us on your favourite platform and to be part of the next 30 days with me: Facebook: Instagram: TikTok: YouTube: YOUR RESOURCES: 📈 >> 30-Day Social Media Content Challenge Tracker 📝 >> Template: AI Prompts for writing captions
LET'S GO ⭐ 30-Day Social Media Content Challenge 📱
2 likes • 19h
@Teisha ONeill yessssssssss - great declaration post... you guys are so clear on what you do - keep us updated on the 400 goal so that we can celebrate when you hit it 🥰
1 like • 18h
@Teisha ONeill so excited for your growth this year!
I have an idea... who's in?? 🙋‍♀️
So many people are loving the new 30-Day Dance Studio Social Media Content Plan, so I had an idea... Who would be interested in a 30-Day Social Media Content Challenge here in the Dance Marketing Pro community? I would write a daily post with exactly what to post, how to create it, and how to write a caption for it - every day for 30 days. What do you think? ...would this be helpful and what would make it super easy for you to follow through on - an accountability tracker, templates, AI caption prompts - give me all your ideas in the comments to make this as useful as possible for you 👇
I have an idea... who's in?? 🙋‍♀️
1 like • 2d
@Teisha ONeill check out the first post here: https://www.skool.com/dance-marketing/day-1-30-day-social-media-content-challenge?p=7b7c6b68
2 likes • 1d
@Nichole Davis that's the first slide - keep scrolling to see the version 1 slides and the version 2 slides... here's a video to explain
Multiple Copy & Images for FB campaign
Hi @Sally Prendergast , Just putting together my next FB campaign, and I don't remember the guidelines around using the same/different copy in ads. I'm not really looking to 'test' to find the best long term campaign, more wanting instant action. Is having multiple versions of ad copy best for this? Also along with multiple media I'm assuming. Thanks! Helen
1 like • 2d
Hi @Helen Cooper - great question! You can definitely input multiple versions of the ad copy. I usually use a longer version and a shorter version, or if I know the target audience responds well to a couple of different messaging hooks, then I put in two versions of the copy for that. For example, in an adult dance campaign I might have one version of the copy that speaks to 'a workout that doesn't feel like work' and another about 'reconnecting to a passion for dance' I hope that answers your question - let me know if you want more info :)
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Sally Prendergast
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1,410points to level up
@sally-prendergast
Marketing coach & paid ads expert with 25+ years as a dance studio owner, helping dance schools grow with paid ads & social media strategies.

Active 9h ago
Joined Jul 20, 2025
Western Australia
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