For a long time, Audible was bringing in the most money in my publishing business. My KDP books were profitable, but I was paying for ads to keep them visible and compete with other titles. Those ads also helped people discover my books and choose the audiobook version. Audible benefited without me running separate audiobook ads. Recently, my audiobook sales have dropped by about half. 🎧 That slowdown has happened alongside changes from Amazon and Audible, including audiobook advertising. I can’t say ads are the only reason for the decline, but they’ve changed the competitive landscape. Other authors now have another way to get their audiobooks in front of potential buyers. I haven’t started running audiobook ads yet, so that’s something I’m evaluating as I decide what to do next. ⚖️ 𝗧𝗵𝗲 𝘀𝗮𝗺𝗲 𝘂𝗽𝗱𝗮𝘁𝗲 𝗰𝗮𝗻 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗮𝘂𝘁𝗵𝗼𝗿 𝗮𝗻𝗱 𝗮 𝘀𝗲𝘁𝗯𝗮𝗰𝗸 𝗳𝗼𝗿 𝗮𝗻𝗼𝘁𝗵𝗲𝗿. An author using audiobook ads might be growing their sales, while someone who relied on organic discovery might be seeing a slowdown. Our catalogs, expenses, audiences, and strategies are different. Success isn’t one size fits all. I’m sharing this because I want you to see both sides of building a publishing business. Having success doesn’t mean every income stream keeps growing or that a strategy works forever. 📊 𝗧𝗵𝗲 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆: 𝗺𝗼𝗻𝗶𝘁𝗼𝗿, 𝗺𝗲𝗮𝘀𝘂𝗿𝗲, 𝗮𝗻𝗱 𝗺𝗮𝗸𝗲 𝗶𝗻𝗳𝗼𝗿𝗺𝗲𝗱 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀. Watch your sales, understand your expenses, and evaluate whether a new strategy actually improves your profit. You don’t have to jump on every update—but you do need to pay attention when the numbers change. 💬 Have you noticed any changes in your book or audiobook sales lately?