There are a lot of 10x books and movements out there telling you to aim higher. And they’re not wrong. But here’s the thing. You don’t actually need more ambition. You don’t need bigger goals. You don’t need to become someone else. You’re already.. right now.. capable of far more than you’re using. Most people assume they’re operating close to their limits. They’re not. Ever been in a workout where you thought you were done.. only to push a little more and realize the limit was mostly in your head? That wasn’t motivation. That was permission. Those mental limits exist for a reason. They’re a survival mechanism. Your brain is constantly trying to preserve energy so it can deploy it in an emergency. The problem is.. most of the time.. we’re not in an emergency. So those same protective brakes stay on even when they’re no longer needed. When you gently move past them.. not violently.. not recklessly.. you tap into completely underutilized capacity. Strength. Focus. Output. Clarity. It was never missing. It was just being conserved. You don’t need to 10x your life. You need to access what’s already there. 🚀 James

We build funnels on computers. People use them on phones. Most new.. and honestly a lot of not-so-new marketers.. check their funnel on desktop and never look at it on mobile. That’s a problem. Here’s the fix. First.. in your funnel builder.. click the icon that looks like a phone. This is your mobile edit view. If you’ve never done this before.. you’ll immediately see things that look wrong. Text too big. Images in the wrong place. Spacing that feels off. Next.. check it in your browser. There are plugins that simulate phone screens. If you’re feeling fancy.. open dev tools and switch to a mobile viewport. Finally.. check it on an actual phone. Use your device. Or mirror your phone to your computer if that’s easier. Most of your people are on phones. If it feels clunky there.. it doesn’t matter how good it looks on desktop. Make sure your mobile experience feels premium. Because that’s where your funnel is actually being judged. 🚀 - James

The Most Painful Realizations Are Usually Gifts When you uncover a deficit in your life.. especially in an area that actually matters.. it can be crushing. There’s grief there. Embarrassment. A quiet realization that you’ve been operating from thoughts, beliefs, and patterns that aren’t serving you anymore. And the resistance that follows is real. We cling to what’s familiar.. even when it’s wrong. We defend old stories. We protect identities that no longer fit. That resistance alone can steal half a lifetime. Here’s the paradox though. Surrender is the most important step.. but it isn’t the hardest one. The hardest part comes just after.. when you're sitting at the bottom of the mountain of incompetence. It’s humbling in a way nothing else is. No excuses. No narratives. Just truth. For a long time I thought that moment meant failure. Now I see it differently. It’s a gift. Because by definition.. if you can clearly see what’s broken.. you’re no longer walking blindly. You’re stepping off the wrong path and onto the right one. That realization changes everything. I’ve stared at that mountain a few times now. Different seasons. Different lessons. And I can honestly say I’m grateful for all of it.. especially the pain. What once felt like devastation now feels like excitement. Because the amount of power.. knowledge.. and capability you’re about to acquire is intentional. Purposeful. And in its own way.. divine. 🚀 - James

There’s an Invisible Leak in Your Funnel And It’s Costing You Real Money I was on Facebook the other day and saw a post from Frank Kern. Great graphic. Solid copy. Clean organic post. His CTA was simple. Comment below to get a free copy of the guide. The idea behind the post was smart. He was talking about a paid media strategy where you show your domain name directly in the ad. Not everyone clicks ads. A meaningful percentage will just remember the domain and type it in later. That part is real. And it works. But here’s where things go sideways for most people. When someone types your domain directly into the browser.. A shocking number of businesses send them to an error page. No redirect. No homepage. No funnel. Just a dead end. That’s paid traffic you never see. No attribution. No analytics. No conversion. Thousands of dollars a month.. quietly evaporating. And the fix takes less than five minutes. You need to make sure your registrar is configured so: http works https works www works non-www works Every version of your domain should resolve to a real page. Once you do that.. you get an immediate ROAS boost without touching ads, copy, or creative. Now here’s the insult to injury part. After I commented, Frank’s bot sent me the wrong guide. Not the one mentioned in the post. So even when the traffic did convert.. the funnel still leaked. Warm intent. Wrong asset. More wasted revenue. This stuff compounds fast. Paid media isn’t just about ads. It’s about what happens after attention shows up. Test your domains. Test your redirects. Test your automations. Test your funnels folks. Use a tool like Funnel Pulse to make it effortless. Because the most expensive leaks are the ones you never see. 🚀 - James

Your Funnel Might Be Bleeding Money… And You’d Never Guess Why If your ads aren’t converting the way they should.. There’s a good chance it’s not the ad. It’s your page speed that’s killing you. Most people obsess over copy, creative, targeting (before Andromeda anyway).. But here’s the thing isn't obvious: Facebook is judging your landing page harder than you think. And not on the stuff you’re thinking about. They really care about how fast it is and how relevant it is. Facebook checks your ad-to-page relevance. If your page doesn’t match the promise of your ad.. your relevance score tanks. Slow pages get punished. Facebook literally penalizes slow load times. They’ll bury your ad because slow pages create bounce rates that make them look bad. Mobile is the majority. Most Facebook users are mobile.. and Facebook rewards pages that load instantly on phones. If your page chokes on mobile? Expect higher costs and lower impressions. So if you’re running ads.. or thinking about it.. and your funnel isn’t loading fast.. You’re paying more than you realize. Use a tool like Funnel Pulse, GTMetrix or Google's Dev Tools to make sure your landing pages are lightning fast. LMK if you want performance tips down below and I'll put them in another post.. 🚀 - James