I'm starting to see a principle emerge in how AI is being applied to marketing. And building an app for a client right now is what made me recognize it. He runs an event studio. Incredible at what he does. But his prospective clients would come in and stall when it came to articulating what they actually wanted.. their avatar, their offer, their vision for the event. So we're building an app that does the intake for him. Avatar framework. Offer framework. Success Path. Webinar. Each one broken into sequential prompts that guide his prospects through the process step by step. If you're an engineer, you already know this pattern. It's a workflow. It holds state. It enforces sequence. It won't advance until the current step resolves. The specific discipline is called Structured Elicitation.. extracting information a person couldn't reliably produce unprompted, by asking the right questions in the right order. Classic knowledge acquisition problem. Experts can't just dump what they know. You have to pull it out sequentially. The agent asks the questions. Holds the structure. Won't move forward until it has what it needs. The outputs were insane compared to anything his clients produced in a straight intake session. Then I saw marketingsecrets.ai and had an immediate recognition moment. Russell has spent 20+ years developing Hook Story Offer, Epiphany Bridge, Attractive Character.. the whole ecosystem. That site encodes all of it into an agent that walks you through the frameworks interactively. Same principle. The frameworks aren't new. What's new is having an agent run structured elicitation on you.. with your stories, your offer, your voice.. in the right sequence, without letting you skip the hard parts. A regular chat session lets you wander. A workflow agent holds the rails. That's a fundamentally different experience. And the outputs reflect it. If you want to see the most sophisticated version of this applied to Russell's own frameworks, the AI Secrets Challenge is worth your time.

You Vibe Coded Something Beautiful. Now What? Nobody talks about this part. You spin up Claude Code, describe your site, and it hands you something that actually looks good. And then you're just.. holding it. A folder. Some HTML. Maybe a React component. And zero obvious path to make it do anything. This is the part the vibe coding hype skips. Here's where most people land: ClickFunnels .. I've been using FunnelWind to push AI-generated pages directly into CF. And there's a new Pages API in beta that's going to open this up even further.. gonna play with that soon. For other locations though.. here's what I've found.. Vercel seems like the power move for scalability. Connect your repo, push, done. Free tier is generous. Custom domains work. Looks like it just works. Cloudflare Pages makes sense if you're already in the Cloudflare ecosystem. Deploys from a repo like Vercel, free tier is solid, and your pages sit on their edge network globally. If you're using Cloudflare for DNS already, it feels like a natural fit. But before I go further down this rabbit hole.. I want to know what YOU are doing. When you get something out of Claude Code, Gemini or Codex.. and it looks good.. Where does it go? Drop your answer below. 👇 Genuinely curious. 🚀 - James

My cloud provider had an issue late last week. I found out before my customers did. So I sent a message. Kept everyone updated as things unfolded. No one had to wonder what was going on. I learned to be proactive when I was running operations for SaaS companies.. Better to tell internal stakeholders.. those who deal with clients directly.. as soon as responsibly possible.. so they can get a proactive message out. I've noticed most people communicate when they have to.. Even hide from it.. Something breaks, they respond.. eventually. Someone asks, they answer. And yeah.. that clears the bar. But there's a version of this where you communicate because you WANT the people in your world to feel taken care of. Before they have to ask. Before they notice anything is wrong. That version builds something the reactive version never does. I think about it like this.. the people who trust you most aren't the ones who only heard from you when things were great. They're the ones who heard from you when things weren't. Your people will notice. 🚀 - James

A friend just asked a question in a mastermind I'm in.. Their funnel was working with the www.. but not without. You'd be surprised how often this is a problem.. I can't tell you how many times I've seen it cripple big name funnels too. Which is tough because when people type in a URL.. they don't put the www. in most of the time.. And if you don't have it configured right.. they'll get an error and you'll lose a lead. You actually need 4 different variants to work properly when you're using a custom domain.. It needs to work with and without the www and with and without https. To make all 4 work, I use Cloudflare rules.. (I'll put my exact settings in the first comment) Set this up once and you're gucci going forward.. Oh, and one more thing.. whatever you use.. make sure your UTM params don't get stripped in the process.. This'll wreak havoc on your attribution if you use params. 🚀 - James

Cloudflare is a tool a lot of business owners add to their site.. ..usually because someone told them it handles HTTPS redirects, speeds things up, adds a layer of security. All true. It's genuinely useful. But here's something most people miss when they set it up. As of July 2025.. any new domain added to Cloudflare blocks AI crawlers by default. Not something you turned on. The default. Which means ChatGPT, Perplexity, Gemini.. the platforms people use to search for experts in your space.. ..can't see your funnel. Your uptime is green. Your SSL is fine. Traffic is flowing. And AI search just.. can't find you. No error. No warning. No indication anything is off. It's the kind of thing that sits there invisibly unless something is actively checking for it. If you've added Cloudflare to your site in the last year.. worth a look. Check the "Control AI Crawlers" section in your dashboard and make sure the setting reflects what you actually want. 🚀 - James