In a marketing group I'm part of someone asked us all to share memorable one-liners about our products. In my case, that's books. So, I shared a 1-liner from my second book that has been: 1) turned into countless memes shared by both consumers and prestigious organizations 2) quoted by experts in their books 3) often reposted today -- even though the book is 10 years old this year. Here's the line (forget about punctuation, it's all one thought): "Trauma creates change you don't choose. Healing creates change you do choose." Truthfully, the line was not marketing-engineered. I just naturally wrote it and then started saying it in my speeches and interviews because in a very short, compact way it told the whole fundamental transformation my book offered. After that conversation someone messaged me asking how I'd developed such a powerfully resonant and long-lasting line. Which got me to thinking... What is it about that line that has given it such a long life? When we reverse engineer things we can develop forumulas. So... I studied the line, and if I had to sum up what works about it, it's this 2-part framework: 1) How prospective clients/readers feel about who they are [in my case, POWERLESS] --> 2) How they want to feel about who they are [in my case, POWERFUL] The line targets their deepest emotional experience + desire. All of us here write books that offer transformations. Whether that's @Julie Broad in her leadership to help self-published authors succeed, @Heather Lyn in her quest to help children, or @Johan Olwage in his book about shopping center management. As NF authors we have the opportunity to directly impact how people and communities transform from one thing to another. What a gift! I hope this little formula is useful in helping others write 1-liners that last. If it is, definitely share them with me. We're all in this together. 💪🙏🤩

Hi to everybody here. Firstly, I am happy to have discovered a group where one can discuss the pitfalls of self-publishing. Secondly, I am impressed by the enthusiastic approach of Julie herself! With such energy one can only be assured of success!

Hi there all, I have come across a weird situation with Amazon KDP. It is serious in the sense that they (firstly) accused me of having "multiple" accounts when I first attempted to open a KDP account. They then proceeded to terminate my KDP account before I even got to a point of uploading anything! Not wanting to annoy them, I then closed my regular Amazon account (through which I purchased items over many years). When that was closed. I then attempted to open a new KDP account, only to be accused of having a previous account terminated and therefore I cannot have another KDP account! I am devastated and just don't know what to do next!

Many authors think the first draft being done means their book is almost out ... it's a milestone to celebrate but there's a lot ahead before your book is truly ready to publish. Here's a look at what a year in the life of an author-to-be looks like once your first draft is written.