@Heather Stewart, MS, LMT @Elizabeth Stauder @Leah Murphy You’ll like this one

The model: Free Detox = your Free Trial that bridges into the ARR Club You’re not selling a “mini offer.” You’re running a Free Trial that gives a tangible win, then upgrades into your continuity (the Club). People buy outcomes, not access—so lead with “Free Detox,” not “free month.” [$100M Money Models, Page 48] It’s a sample of your thing that reveals the bigger problem the annual Club solves—perfect lead magnet behavior. [$100M Leads, Page 226] How it fits the Free Trial biz model - Stage I Attraction Offer: Free Trial (your “Free 10-Day Detox”). [$100M Money Models, Page 151] - Stage III Continuity: Annual Club (your only thing). You’re using the detox to make the Club the obvious next step. Mechanics (simple, tight, converts) 1. Promote the result, not the container - “Free 10-Day Detox: Beat bloat, boost energy, sleep deep—in 10 days.” Benefits > features. [$100M Money Models, Page 48] 2. Trial rules to boost show-up (optional but powerful) - Trial-with-Penalty structure: “It’s free if you complete: attend kickoff, daily check-ins, and the Day-10 Debrief. Miss it = fee.” These criteria make them show up—and every touchpoint is an upsell opportunity. [$100M Money Models, Page 110] 3. Book the conversion event on Day 1 (BAMFAM) - At kickoff, schedule their Day-10 Debrief. Never let them float. BAMFAM = Book A Meeting From A Meeting. [$100M Playbook: Lead Nurture, Page 46] 4. The close: make the trial “free” by joining the Club - Talk track: “Do you want to know how to get this for free? Become a member today and this detox (and member-only bonuses) are included.” Anchor value with member-only perks; then show how joining makes the trial free. This converts like crazy. [$100M Money Models, Page 127] [$100M Money Models, Page 131] 5. Incentivize immediate action (no discounting the outcome) - Lock-in rate for life if they join within 72 hours; stack member-only bonuses. Discount + bonus mechanics drive starts without weakening perceived value. [$100M Money Models, Page 129]

https://scaling.com/sosaudioplayer

Anyone else have questions about getting a branded email for free (website connected) and/or technical questions about creating your first club on the Skool platform?

Hi everyone. I have a prospect on the line who has dealt with heavy menses for 15 years, since she turned 10 years old. She took the brave step of discontinuing hormonal pills last January and is now considering joining my club for on-going support. If you have information on how the habits have assisted transitioning from menorrhagia to regulation, please share so that I may connect with her more deeply on this point.