I tell everyone; I’ve said it once, I’ve said it 100 times, and I’ll keep saying it forever. Read what you write, THEN, re-read it out loud. Say the words you have written as though you are reading your story to another person. I guarantee you will be shocked with what you hear, and the immediate improvements you can make. I don’t know why it works, but it always does 🤷‍♂️ So get reading out loud and see what you think? 📖

Hey everyone — I’m excited to share that my latest book, The Cognitive Demo, is officially published. This book breaks down the neuroscience of how buyers learn and provides a step-by-step framework for creating high-impact software demonstrations. If you’re in sales engineering, SaaS, consulting, or any role where you present complex solutions, this may be useful. Key takeaways include: - Cognitive sequencing for modern demos - How to reduce cognitive load - Presentation structure based on learning science - Proven techniques for clarity, momentum, and engagement If you’d like to check it out, here’s the link: https://a.co/d/6s9JeAi

Update: I’m hiring someone to do the layout in InDesign. Am I crazy? I've always used Vellum for layouts, but I want a design that is more complicated than the software can handle. I'm looking at getting someone to do it professionally, but I prefer to keep control of the text so I can make adjustments in the future without having to go back to the designer. So I am playing around with MS-Word. I took a really fast attempt at it and this is what I got. It would need fine-tuning. But before I spend more time on this, I wanted to make sure I'm not going down a path that I might regret. Thoughts? Thanks!

I kept pushing my book everywhere with almost no results, until I stopped, refocused, and figured out who I was actually talking to. Once I dialed in the right audience, everything started moving again. If you’re feeling stuck, sometimes it’s not the effort, it’s the aim. Happy to share more if it helps.

Hello everyone! To introduce myself I'm retired after having worked 30+ years for one of the New York Metropolitan area's largest transportation/economic agencies. Over those many years I enjoyed a fruitful career, but always had a longing to pursue a writing career. I even took a stab at participating in a creative writing workshop, but I believe I was not confident enough about my voice at the time and stopped with that pursuit. Having grown up in the Midwest my mother always made it a point to take me somewhere interesting for my summer vacations, be it one of the major cities or an historic site. I believe unknowing to her, that sparked a drive within me of one day wanting to work and live in one of the major cities when I got older. That dream did come to pass in terms of having the opportunity of working at the World Trade Center's North Tower for twenty years. Yes, in case you were wondering, I was in the North Tower on September 11, 2001, when the first plane attacked and that is what my book is about. It is a moment-by-moment detail of my experience on that fateful day from the time I awakened until the time I was eventually able to lay my head to rest. It's been a long journey in writing the book after numerous drafts and I'm still at what I believe is the final one. In the beginning over that period of time I wrestled with a host of things as to why I should not write the book; that is, until I finally felt I had been given a purpose to share my particular story. The most compelling of them was believing God had impressed upon my heart His wanting to use my varied experiences from that day and relate them to spiritual insights and lessons. I'm so grateful I took the opportunity to attend the recent "Self-Publish and Succeed" Summit as it was packed full of juicy nuggets and since have been working to incorporate some into my writing, as well as into my author's brand--something I never had any thought about or consideration prior to this Summit. In terms of what is my biggest marketing obstacle right now [tag@Julie Broad], I would venture to say it is: "assuring that my content stays on par with my overall goal and objective, as well as properly documenting quotations and references."