I just published a new Glamping Guy video, and I'm really, really excited about it. Check it out! I have high hopes for all of you.

Jason recently secured a variance that now allows him to rent out his second ADU, a big milestone that positions his property for dual income potential. Before launching, he still needs to obtain the proper building permits to stay compliant. In our consultation, we focused on pricing strategy using the Hormozi Value Equation (see attached image). Jason’s current rental rates are significantly underpriced relative to the value he offers, so we discussed how to increase perceived value and justify higher rates. We walked through my website (https://monumentglamping.com) as a working example of how Hormozi’s framework shows up in real life—clear outcomes, strong proof, reduced friction. Then, we reviewed Jason’s website to identify gaps and opportunities. The next step for him is to align his marketing and pricing with the value formula by: - Elevating his dream outcome (what guests truly want) - Increasing the perceived likelihood of achievement (through visuals, testimonials, and guarantees) - Reducing time delay (simplify booking, highlight instant benefits) - Minimizing effort and sacrifice (clarity on amenities, clear directions, hassle-free experience) This combination will help Jason confidently raise his prices and present his rentals as premium, high-value stays.

As I mentioned yesterday, I’ll be at the El Paso County Board of County Commissioners meeting today at 9:00 a.m. supporting my neighbor, Jason Schott, as he makes his case for a variance on his property. Some of you saw his beautiful play area and finished basement apartment—Jason is trying to responsibly rent out an ADU, just like I went through with Monument Glamping last year. Today isn’t just about Jason. It’s about standing up for the rights of landowners everywhere to responsibly unlock the value of their property. By supporting Jason publicly, I’m standing up for all of us who want to make our land work for us while following the spirit of the Master Plan. You can watch the meeting live here: El Paso County BOCC Live Video. I’d love for you to see this in action and think about the bigger picture: How can we, as a community of landowners, support each other in responsibly creating value on our properties? What would it look like if more neighbors were able to do the same as Jason?

You just joined a fantastic community of uber-friendly landowners who are all focused on the same goal: get that-thar GOLD outta yer LAND! 1. Please take the first few minutes to comment below, share where you are in the world (where's that-thar land?) and a bit about yourself, your family, your entrepreneurial goals, etc. 2. Fill out the Onboarding Form at the following link. This will help me get a good idea of where you're at on your land-development journey: https://form.jotform.com/252475796964073 3. Be vulnerable and adventurous by starting a discussion post in the General Discussion section. There is so much to learn from each other! 4. (NEW!) Sign up on my consultation calendar for a 1-hour consultation call. This leads to not only a great conversation, but next-step action points that will be the rocket fuel you need: https://calendar.app.google/gEQtRgKzYdzRv3Ms6 -Chris