Short-form video is one of the most powerful discovery tools available right now. But repurposing short-form content without understanding how platforms interpret it often leads to frustration, wasted effort, or the belief that “repurposing doesn’t work.” In this lesson, we’re going beyond surface-level advice to explore: - Whether B-roll style Reels should be repurposed to TikTok and YouTube Shorts. - What actually changes between platforms (and why that matters). - A strategic method for repurposing without hurting reach or credibility. - When not to repurpose — and what to do instead This is not about posting everywhere for the sake of it. It’s about making smart, sustainable decisions with the content you already create.

Heyyyyy I'm creating a banner in canva which will be pinned to the top of my insta in 3 parts. This is the descriptions... 1st part Meet Shane & Kim, Studio SHIM, together for over 25 years. Kim left a secure corporate career due to mental health and in this change, they fully commited to their art together. Award-winning visual artists and live creators. Everything is made in house, bootstrapped, and intentional. 2nd part From murals in public spaces to immersive music and art experiences, workshops, and community projects, we transform spaces and bring people together. 3rd part Alcohol and substance free for almost 10 years, sustainable, and community focused, we give back, spark creativity, and leave a lasting mark ... On your walls and your heART. Interested in hearing changes, we're both generators.

Curios on your opinion, I'm at the point that I need to sell my artwork to pay for dental that I've put off for too long. Had a tooth pulled which now I know eve hing I need to have a happy and healthy smile. Should I include the amount, mention the work while showing up to sell and share? Thoughts on this?

This one hits close to home for me. We all have that thing — the story, the lesson, the shift, the truth — that sits in our drafts or in our minds because we’re not quite ready to say it out loud. Sometimes it’s because we’re still processing. Sometimes it’s because we think, “Who am I to share this?” And sometimes it’s because we know that once we share it… it becomes real. For me, the things I hesitate to share are usually the things I’m living through in real time. The messy middle moments where I don’t have the clean takeaway yet. The parts of my content process where I’m still figuring out what it means, how I feel, or what I’ve learned. But those are often the posts that end up helping people the most. So I want to open up the space here: What’s something you know you need to share online, but haven’t yet — and what’s holding you back? No pressure to turn it into content. Just an honest conversation with people who get it.

Ever feel behind on content and end up doom‑scrolling instead of posting? This week’s Fast Fix is about using what you’ve already saved instead of starting from scratch. 🪄 Fast Fix: Open your Saved folder, pick one post you genuinely love, and repurpose it with a new angle. - Keep the structure but change the audience. - Keep the idea but swap the example or CTA. - Or record a simple Reel explaining why it hit you and what you’d add for your people now. I’m using this Reel from my own Saved folder as my example: “If I were a millennial mom trying to quietly upgrade my life, here are the 16 tiny habits I’d start doing today.” https://www.instagram.com/reel/DQo7eY6iSH4/?igsh=MTFkZTd1cWVvbnN4aw== Here are cross‑industry prompts you can adapt by filling in the blanks. Service providers - If I were a ______ coach trying to quietly upgrade my client experience, here are the tiny habits I’d start doing this month. - If I were a burned‑out ______ service provider, these are the tiny habits I’d use to fall back in love with my business. - If I were a brand‑new ______ freelancer with no referrals yet, here are the tiny habits I’d stack every week. Local + brick‑and‑mortar - If I were a busy regular at a ______ studio, here are the tiny habits I’d use to actually show up for my classes. - If I were running a small ______ shop in a crowded city, these are the tiny habits I’d use to keep customers coming back. - If I were a first‑time member at a ______ gym, here are the tiny habits I’d build so I don’t ghost after week two. Creators + educatorsI - f I were a new creator in the ______ space starting from zero, here are the tiny habits I’d use to grow without burning out. - If I were a part‑time educator trying to turn my ______ expertise into content, these are the tiny habits I’d build into my week. - If I were a shy ______ expert who hates being on camera, here are the tiny habits I’d use to show up anyway.