Hey PPC Gang, I just released a video breaking down why CPA rises when you increase budget even if you are using tCPA or tROAS bidding. I've been asked this question a lot and it gets into voodoo land of machine learning and algos so I wanted to do an explanation with visuals. Bear with me as I experiment with drawing on an iPad for some of these videos...I'm not an artist 😂 Hope you get some value. To Growing Your Google Ads!

Looking at a Pmax campaign that has been going since 2022. Lots of history in the campaign. Low spend throughout 1200-1500. No remarkable points in results like it wasn't really dialed in, a lot of asset changes (not necessarily best sellers), conversion rate on its way down currently but not out of range of the last year. Haven't gotten into the history on the audience signals yet. One top-performing product in ads has a sold out variant. That listing page needs work because the way the page copy appears is not clear if the product is sold out or just one color. General Question - What is the life of a pmax campaign? Campaign Specific Question - Can this campaign turn around from a few months of meh results and random changes? It's currently limited. Client was working in the account with auto apply on or making guesses based on recommendations after pausing service provider help. Thanks :)

Hey PPC Gang, Send me your Google Ads questions in this thread and the first week of October I will do a Loom video answering them and give my advice and will post in the group for everyone to watch and review. Also, if you missed August's AMA here is the link to the video answers: https://www.skool.com/ppc/ama-august-2024-answers?p=625c7a7b To Growing Your Google Ads!