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Owned by Niky

Building a business while working a 9-to-5? I’m sharing my real journey From Job to CEO - what's working and what's definitely not!

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188.7k members • Free

52 contributions to From Job to CEO The Experiment
🎉 Mother's Day sale - BizCalc™ at $22 this week only
BizCalc™ is a research-tested business feasibility GPT tool that tells you whether your business idea is financially viable before you invest time or money in it. Built during my Masters in Entrepreneurship and tested with real business owners. Not just a prompt, an actual academic feasibility model turned into a practical tool. What you get: → Profitability Score (0–100) Green/Amber/Red zone with clear next steps → 3-year revenue and cost forecasts → Scenario modelling - test different pricing, expenses and market sizes in real time → Break-even point and startup capital estimate → Full Profit Report in plain English Normal price $37 this week $22 Code: THANKSMUM 👉 leadershipwithniky.com/bizcalc Sale closes midnight Sunday. 💐
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Something I did last tonight that felt bad but was actually really important 🧹
I cleaned my email list. And by cleaned I mean I sat down, went through my GoHighLevel contacts properly and got an honest look at my actual numbers. Here's what I found: Invalid email addresses, people who hadn't opened a single email since January, unsubscribes being reflected in my GHL Dashboard because I hadn't set the filter properly. After the cleanup my real, warm, engaged list was reduced by 63 people. And honestly? It stings a little. I've been tracking my list growth on my CEO Dashboard and the number I've been logging was wrong. But here's why I'm reminding myself that I'm glad I did it (yes, reminding as it might need a bit of positive self-talk for a few days 🤣) Those invalid contacts were actively hurting my sender reputation every time I emailed them. The unsubscribes were inflating a vanity number that was making me feel better about my list than I should have. And the cold contacts were dragging down my open and click rates making my emails look less effective than they actually are to the people who ARE opening them. Which is why I did the check in the first place. Now I have a clean, engaged, real list of people who actually want to hear from me and that is worth more than over 900 messy contacts that include dead email addresses and people who checked out months ago. The CEO Dashboard lesson: I updated my baseline last tonight. Every subscriber from today is an additive to a clean number. My open rates will look more accurate. My conversion calculations will be more honest. And I can trust my data. If you haven't cleaned your list lately, go do it. It feels like losing but it's actually just getting honest about where you are. Fresh start. Let's go. 🚀 What number are YOU actually working with? Have you checked lately? 👇
1 like • 4h
@Wendy Venema amazing that is a great open rate to aim for 🎉
0 likes • 4h
@Morgane Lemattre a good way to view it for sure, no point having anyone who isn’t opening as they aren’t going to connect or buy from you anyway right.
The business lesson I figured out on a treadmill 🏃‍♀️
For the last 7 or so weeks I've been off my feet with an ankle injury, torn ligaments both sides and a fracture from one completely undramatic fall walking to my car. 😂 My morning run was the first thing that went. I told myself that it was fine and I'd be able to use the hour in the morning that I was running or on the treadmill on my business. Here's what actually happened: I got busier. And less productive. Not because I lost fitness. Because I lost my thinking time. This week I did my first two runs since the injury. Slow, careful, and on a treadmill because I'm not quite ready for the outdoors yet. And somewhere around kilometre 2 something clicked that I'd been circling around for weeks without being able to land on it. I have enough products. I have tools, frameworks, workshops, and resources built from real expertise. They're priced, they're live, they're good. And I keep having ideas for more because creating feels productive. But the run showed me what I'd been avoiding, I don't have a creating problem. I have a talking about what I already have problem. The gap isn't in my product suite. It's in how consistently and confidently I show up and say "hey, this exists and here's why you need it." And a thank you to @Bansari Panchal too for helping reinforce what was circling around my brain and the need to actually carve out time to focus on one product at a time (30 days it is!!). Being busy building is not the same as building a business. So this week I’m not planning the next big thing, I’m focusing on the ones that are already sitting there waiting to be found. The thing I had to cut when I was injured was my thinking time disguised as exercise which turns out to be the thing I need the most. What are you avoiding by staying busy creating? 👇
1 like • 1d
@Maurice Chism yes! Even just writing down what the focus is for the month or for CEO Dashboard holders, 60 days(!) is enough to keep you on track
0 likes • 14h
@Lori Adam thank you! ☺️
📊 Experiment #2: Day 10 Update
The mission: 3 posts per day across Skool for 30 days. Track whether consistent showing up moves the needle on growth, engagement AND sales. The numbers so far (1-10 May): - Members gained: +12 (8 from Skool, 4 from email/Facebook) - Members lost: 2 (net gain +10, I see you, churn 👀) - Engagement: 79% - Discovery rank: 1,546 (started Experiment 2 at 1,568, movement has slowed down a bit) - Posts completed: 27 done, 28 counting this one - Pinned posts: 2 🎉 (one in a community of thousands so not nothing!) - Sales directly linked to Skool activity: 2 💰 Best moment of the experiment so far: I contributed to a fun AI challenge using Claude to write a cozy mystery book blurb based on your business. Someone read it, liked the energy, and joined the community. That's a win, it was fun, connected to what I do and the right people found me. 😊 Consistent Skool presence is working. The discovery rank is moving, sales are happening, and 8 of 12 new members came directly from showing up in other communities. But it is NOT passive. Making 3 posts genuinely valuable every day takes real time and thought. This only works if you actually care about the rooms you're posting in. 28 down. 62 to go. What are you tracking this month? Drop your numbers below 👇
1 like • 1d
@Wendy Venema I wonder if you do an audit of where mums actually talk about the thing you solve, not just “Mum groups” broadly. I imagine there is a difference between general Mum groups and one where they are being raw and talking about the problem you solve. The stealing feeling perhaps is only relevant if you showed up with an agenda. I think it’s similar for any business if you are posting or connecting in a group relevant to your ideal business customer and not wanting to cross that line. I’m in lots of business groups with a similar audience but I haven’t found one where the host is growing a business live while in a 9-to-5 and sharing what they are trying in 30 day sprints. It’s pretty specific and a lot of people in those groups wouldn’t be interested. If you are there to connect and share only the Mums who click with your way of explaining things will follow you. It’s the same for your group, no one can copy your unique voice either even if they have a similar audience and I’d be so flattered if someone joined to learn from me because they were doing something similar.
Happy Mother's Day to everyone celebrating this weekend 💐
I want to share something I don't talk about enough given I spent a year researching and refining it. When I was doing my Masters in Entrepreneurship I was also working full time in a senior leadership role. Very full life, a lot of self-imposed pressure, and a genuine obsession with figuring out whether business ideas actually worked before anyone wasted time and money on them. I kept seeing the same two reasons businesses failed come up in my research over and over: Running out of money before becoming profitable and not understanding the market well enough before starting. Both of those are problems you can see coming, if you know where to look. So I built a feasibility model. Tested it with 50 real business owners as part of my research. Refined it until it actually told you something useful. And eventually turned it into BizCalc™. Here's what it does: ✅ Profitability Score (0–100) - Green zone ready to go, Amber zone needs tweaking, Red zone here's why it's not viable yet ✅ 3-year revenue and cost forecasts ✅ Pricing analysis - test different price points and see exactly what happens to your margins ✅ Scenario modelling - adjust your expenses, your market size, your pricing, and watch how your numbers change in real time before you've spent a cent ✅ Break-even point and startup capital estimate ✅ Full Profit Report in plain English with action steps I built it because I didn't want to spend months building something that the numbers would have told me didn't work and then I developed further and tested it on business owners for my Masters (which earned me a 'distinction' for my efforts 🥳) It was a complicated spreadsheet which is now a GPT so I can share it and you don't have to waste time either, especially not if you are doing this alongside a job and a family with limited time and zero margin for wasted effort. This week I'm offering it at a special Mother's Day price - $37 down to $22 because lets not keep juggling it all and trying to figure out by ourselves, this tool can tell you if your idea is worth backing before you go all in.
Happy Mother's Day to everyone celebrating this weekend 💐
1 like • 3d
@Virginia Schobel yay! Let me know how you find Bizcalc! 🤩
1 like • 3d
@Morgane Lemattre 🤣
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Niky Egerton
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1,212points to level up
@niky-egerton-2416
Still in my 9-to-5. Building my business live. I track everything in the CEO Dashboard and share real results every month in my free community.

Active 34m ago
Joined Mar 29, 2026