🔥
4d • General discussion
Something I did last tonight that felt bad but was actually really important 🧹
I cleaned my email list.
And by cleaned I mean I sat down, went through my GoHighLevel contacts properly and got an honest look at my actual numbers.
Here's what I found:
Invalid email addresses, people who hadn't opened a single email since January, unsubscribes being reflected in my GHL Dashboard because I hadn't set the filter properly.
After the cleanup my real, warm, engaged list was reduced by 63 people.
And honestly? It stings a little. I've been tracking my list growth on my CEO Dashboard and the number I've been logging was wrong.
But here's why I'm reminding myself that I'm glad I did it (yes, reminding as it might need a bit of positive self-talk for a few days 🤣)
Those invalid contacts were actively hurting my sender reputation every time I emailed them. The unsubscribes were inflating a vanity number that was making me feel better about my list than I should have. And the cold contacts were dragging down my open and click rates making my emails look less effective than they actually are to the people who ARE opening them.
Which is why I did the check in the first place.
Now I have a clean, engaged, real list of people who actually want to hear from me and that is worth more than over 900 messy contacts that include dead email addresses and people who checked out months ago.
The CEO Dashboard lesson:
I updated my baseline last tonight. Every subscriber from today is an additive to a clean number. My open rates will look more accurate. My conversion calculations will be more honest. And I can trust my data.
If you haven't cleaned your list lately, go do it. It feels like losing but it's actually just getting honest about where you are.
Fresh start. Let's go. 🚀
What number are YOU actually working with? Have you checked lately? 👇
12
7 comments
Something I did last tonight that felt bad but was actually really important 🧹
powered by
skool.com/from-job-to-ceo-the-experiment-7877
Building a business while working a 9-to-5? I’m sharing my real journey From Job to CEO - what's working and what's definitely not!
Suggested communities
Powered by