First things first, welcome to everyone who has joined in the last few days! This is my first update for Experiment 2 where I am posting across different Skool groups 3 times a day. The numbers so far: → Members: 74 (up from 70) → Discovery rank: 1,553 (down from 1,769 - lower is better!) → Engagement: 80% (up from 78%) → Conversion rate: 4.1% (down down down - more on this below) → Visitors: dropping (268 one day, 54 the next - last gasp from the meta ads) → Churn: 1 → Sales directly connected to Skool: 0 The conversion rate dip - what actually happened: The last of my Meta ads brought in a wave of visitors who weren't converting, which tanked my conversion rate from 50% at one point before ads down to 4.1%. Not a reflection of the experiment just cold ad traffic behaving like cold ad traffic. The organic Skool visitors are converting much better. I’ll be parking meta ads until I have more time to do better! Truth time… I nearly gave myself an out: I will admit that on Day 1 I was already mentally negotiating whether comments counted as posts. 😂 I decided they absolutely did not and that I would quite rightly get called out for being a scaredy cat if I tried that. So I just did it. I chose carefully, posting what was genuinely relevant for each group rather than just showing up and broadcasting. On Day 2 I got my first pinned post in a group of 4,900 members. I’m calling that a win! 📌 I then started planning what I actually wanted to ask or share, thinking about what I genuinely need or can offer right now and which community was the right room for it. And It's been fine. I haven't run out of relevant things to say and I haven't had to force anything that felt off and 100% am not doing that. The most interesting data point so far: Every new member in the last 4 days except one has come through Skool activity not my email list. Which means right now, showing up consistently in communities is bringing in more people than my email marketing. Interesting.

Growing a business around a 9-to-5 job is a constant juggle. I am making it work by protecting a non-negotiable time slot each day and treating it like a work commitment because the same principle applies - if I don’t work I don’t get paid either in my business or my 9-to-5! My time is 8:30pm. Everyone's in bed, the house is quiet, and this is the time I know I can work on my business. I do have a trick to actually get me started because it is an effort at times, I get up at 4:45am to exercise before work (and the kids wake up) then go to work and come home and spend time with the kids, there isn’t a whole lot of brain power left! So to trick myself into thinking I’m not ‘working’ I put on a movie, it makes it feel like down time even though I often have no clue what is going on in it so have started rewatching movies I have already seen as then I don’t care 😂 (yes, I know this sounds nuts but it works for me!) The structure works for me, it is not often that I don’t use this slot of time each day. It doesn’t have to be long, I have my dashboard to keep me on track with what I’m doing and it’s kept me consistent. What's your version of this? Do you have a set time that's just yours? Or are you still figuring out when to fit it all in? 👇

Since I'm asking you all to introduce yourselves, feels only fair I go first. I'm Niky. I live in New Zealand (yes, the time zones are genuinely chaotic 😂), I'm 18+ years into a senior leadership career in the public service, and I'm building my own business, right now, while still fully employed and wrangling a young family. Why am I doing this? Because I've always wanted to work for myself. Because I watched my Dad start businesses growing up and it never left me. And because pouring all this energy into a career where extra hours don't translate into extra reward stopped making sense a while ago. So here I am. Building in public. Sharing every experiment, every mistake, and every win, including the ones that are embarrassing to admit. Your turn. 👇 Drop your intro below, you can use this template if you need it: Hi! I'm [NAME], based in [COUNTRY] and I'm currently [JOB/SITUATION e.g. still in 9-to-5 / side hustle started / recently left]. My biggest challenge with building a business alongside work is [CHALLENGE]. I'm excited to [ONE GOAL]. Can’t wait to hear about you all.

Share one free resource you offer - a lead magnet, a freebie, a free tool, whatever you've got. Drop the link and a one-line description of who it's for. Just a reminder - no pitching paid offers, or bundles (sorry, only I'm allowed to break this rule 😉 I'm in a lot so will be sharing my links), just your own freebies. Drop your freebie below. 👇

Most of us don't fail because we don't know what to do. We fail because we don't stay consistent long enough to see results. So let's fix that. Right here. Right now. 🔥 I'm running the 30-Day CEO Streak Challenge: one small business action every single day for 30 days. No motivation required. Just do one action. Lets keep the engagement in this group alive! Already consistent? Perfect. Join anyway and lead by example. Just getting started? This is the simplest way to build the habit. 🔥 YOUR MISSION Do one action in your business every day. Show up here and track it. Keep your streak alive. That's it. No pressure to be perfect. Just show up. 🔥 WHAT COUNTS? - A growth action (new people finding you e.g. post in a Skool group) - A sales action (offer exposure: email your list about your offer - I know shocking, talking about what you sell) - An authority action (starting a conversation) - An optimisation action (improving something - fixing an email sequence 😉) If it moves your business forward, it counts. For CEO Dashboard owners, use your actions list! 🔥 HOW TO TRACK IT Comment below with 🔥 Day 1 and what you did you move your business forward today. Daily format: 🔥 Day 1 - Today I: [what you did] 🔥 Day 2 - Today I: [what you did] Miss a day? Your streak resets. Start again. No shame, just restart. The reward? Being able to share the results from taking consistent action because there will be results! 💡 The CEO Dashboard has a daily score and notes column built for exactly this kind of tracking. If you want to see the cumulative effect of 30 days of consistent action on your actual business numbers that's where you'll see it... I'll be doing this alongside you. Let's go. 🔥 Comment 🔥 Day 1 below to start right now. 👇