For the last 7 or so weeks I've been off my feet with an ankle injury, torn ligaments both sides and a fracture from one completely undramatic fall walking to my car. π
My morning run was the first thing that went. I told myself that it was fine and I'd be able to use the hour in the morning that I was running or on the treadmill on my business.
Here's what actually happened: I got busier. And less productive.
Not because I lost fitness. Because I lost my thinking time.
This week I did my first two runs since the injury. Slow, careful, and on a treadmill because I'm not quite ready for the outdoors yet. And somewhere around kilometre 2 something clicked that I'd been circling around for weeks without being able to land on it.
I have enough products.
I have tools, frameworks, workshops, and resources built from real expertise.
They're priced, they're live, they're good. And I keep having ideas for more because creating feels productive.
But the run showed me what I'd been avoiding, I don't have a creating problem. I have a talking about what I already have problem.
The gap isn't in my product suite. It's in how consistently and confidently I show up and say "hey, this exists and here's why you need it." And a thank you to too for helping reinforce what was circling around my brain and the need to actually carve out time to focus on one product at a time (30 days it is!!). Being busy building is not the same as building a business.
So this week Iβm not planning the next big thing, Iβm focusing on the ones that are already sitting there waiting to be found.
The thing I had to cut when I was injured was my thinking time disguised as exercise which turns out to be the thing I need the most.
What are you avoiding by staying busy creating? π