The business lesson I figured out on a treadmill 🏃♀️
For the last 7 or so weeks I've been off my feet with an ankle injury, torn ligaments both sides and a fracture from one completely undramatic fall walking to my car. 😂 My morning run was the first thing that went. I told myself that it was fine and I'd be able to use the hour in the morning that I was running or on the treadmill on my business. Here's what actually happened: I got busier. And less productive. Not because I lost fitness. Because I lost my thinking time. This week I did my first two runs since the injury. Slow, careful, and on a treadmill because I'm not quite ready for the outdoors yet. And somewhere around kilometre 2 something clicked that I'd been circling around for weeks without being able to land on it. I have enough products. I have tools, frameworks, workshops, and resources built from real expertise. They're priced, they're live, they're good. And I keep having ideas for more because creating feels productive. But the run showed me what I'd been avoiding, I don't have a creating problem. I have a talking about what I already have problem. The gap isn't in my product suite. It's in how consistently and confidently I show up and say "hey, this exists and here's why you need it." And a thank you to @Bansari Panchal too for helping reinforce what was circling around my brain and the need to actually carve out time to focus on one product at a time (30 days it is!!). Being busy building is not the same as building a business. So this week I’m not planning the next big thing, I’m focusing on the ones that are already sitting there waiting to be found. The thing I had to cut when I was injured was my thinking time disguised as exercise which turns out to be the thing I need the most. What are you avoiding by staying busy creating? 👇