Myth or fact? Adding a link to your LinkedIn post decreases reach. It used to, at least that's what we all believed. We never got it confirmed by LinkedIn. Last year LinkedIn seemed to deny it At least one person at LinkedIn did 😉 Rushi Jobanputra, Senior Director of Product Management: Feed and Content at LinkedIn posted a video short answering the question: Does adding a link in my post impact its reach? He said: "The simple answer is no. We don't intentionally limit the reach if posts with links in it." Rishi explained that "if your post leads with value, the knowledge, insights or key take aways of what's in that link then the link is just there to dive deeper." Reduced reach can be explained by the content and intention of the post more than the simple fact that there is a link. Yet if the sole purpose of your post is to drive traffic to that link, that's not going to create much value for the user and will impact reach. 🤷‍♀️ So why do many experts still say their reach dropped by 30%? Here's some of my thoughts, mind you all based on what we knew about the algorithm before 360Brew 🧁 Dwell time signals that the post offers value. Long posts, posts with a PDF (carousel swipey-type-thing) and posts with uploaded video keep people dwelling on your post. Clicking a link moves people off platform, so no longer dwelling 🧁 Comments were also considered a great signal to the algorithm that the post is valuable. Clicking a link means leaving the platform and who ever goes back, trying to find the post to then leave a comment? But most of all... Say a link does reduce the reach of your post by 40% (random number fo easy math) and let's say 5% of people tend to click a link. 🧁 What would you rather? Post without link, 1000 impressions, 0 clicks or Post with link, 600 impressions, 30 clicks So think about the purpose of your post. Do you want more visibility on LinkedIn, then write a post that sparks engagement. Do you want people to click to something you're promoting... put the link in the post to make clicking easy.

One of the most important metrics in your community isn’t how many members you have. 🥳 It’s daily activities. Daily activities tell you whether your community is actually alive. When members are posting, commenting, liking, and engaging, a few powerful things happen: • Members come back more often • Churn goes down • Your community performs better in discovery • Conversations start happening without you carrying everything A simple benchmark to keep in mind: 200 daily activities → healthy early community 400 daily activities → strong engagement 800+ daily activities → thriving community If you’re below 200, your main focus shouldn’t be creating more courses. It should be increasing activity and participation inside the community. ❓Question: What are you doing right now to cultivate more daily activities in your community? Let’s generate as many ideas as possible so everyone here can learn from them. 👇 I’ve added two ideas in the comments to get us started.

With the upcoming Built to be Seen summit happening here in this community, I’ve been thinking about something that might be useful for all of us who are building communities. A summit can mean many different things depending on how it’s designed. For some communities, a summit is primarily about visibility — bringing many voices together so members can discover new ideas, tools, and communities. For others, a summit serves as a moment of momentum — a way to re-energize a group, increase participation, and create a shared experience inside the community. And for speakers or facilitators, summits can also be a powerful way to: • introduce your work to new audiences • build credibility through collaboration • connect with other community builders • test and refine your ideas with real people But I’m curious about the deeper side of this. For those who have participated in or hosted summits before: • What makes a summit truly valuable for a community? • What differentiates a summit that creates real connection vs. one that just feels like a series of presentations? • If you’ve spoken at a summit, what benefits did you see afterward? • If you attended one, what made it worth your time? I’d love to hear the ins and outs from people who’ve experienced them. Understanding how summits actually serve communities could help many of us design better events, collaborations, and opportunities to participate in summits within our own fields. Curious to hear your thoughts — let’s explore this together. Ann-Marie 🌞

This is our official INSTAGRAM Support Thread - a space to drop your handles, find other amazing ALIGNED AF CAMP MEMBERS to follow, and give a little algorithm love ❤️ Here’s how it works: ✨ Drop ONE comment on this thread. - Start with a short sentence about who you are and what you post about. - Then, share your INSTAGRAM link Example format: “Hi! I’m a certified sleep consultant helping tired moms get their nights back. I post tips, encouragement, and behind-the-scenes of my biz!”. Here's my Instagram: @handle ✨ By dropping your Instagram, you’re committing to follow at least 8 other AI-summit members in this thread, and encouraged to also: - Like their content. - Leave a kind comment. NOTE - This is a great way to get to Level 6!! ✨ This is our ongoing Instagram thread - but I may post a fresh one from time to time, since we get new amazing members joining every day. 🚫 Important: No spammy vibes, no cold DMs, and no pitching. Be kind and be AI-Driven Business Owner with an open heart to connect and support authentically!

This is our official PODCAST SWAP Support Thread - a space to drop your podcast channels, find other amazing AI-DRIVEN BUSINESS OWNERS to follow, and give a little listening love ❤️ Here’s how it works: ✨ Drop ONE comment on this thread - Start with a short sentence about who you are and what your podcast is about - Then, share your PODCAST link Example format: “Hi! I’m a midlife business coach helping women online business owners create MRR by launching bundles and summits on Skool. I talk about lead gen tips, business strategy, and behind-the-scenes of my midlife life andbiz!”. Here's The X Podcast: https://www.brendarigney.com/podcast ✨ By dropping your podcast channel, you’re committing to follow at least 4 other AI-summit members in this thread, and encouraged to also: - Like their content. - Leave a kind comment. - Leave a 5- ⭐⭐⭐⭐⭐ review ✨ This is our ongoing Podcast thread - but I may post a fresh one from time to time, since we get new amazing members joining every day. 🚫 Important: No spammy vibes, no cold DMs, and no pitching.