40% response rate on Skool · The Mompreneur Club 🌸

40% response rate on Skool

I got coaching on the sales call this morning and it was amazing, as always, thanks

During the call I explained how I’m currently cold messaging Skoolers to offer help with a tool my husband built (and that has already helped past Skool Game winners!)

Michelle asked me to share the message, since I’m currently seeing a 40% response rate to the first DM. 🤩

Here’s the breakdown of my process:

Step 1: I try to join their free community and see if they have an auto-DM.

That gives me a good sense of their style, lets me see what they offer in the free group, and saves me from using one of my “break the ice” DMs (since we only get 10 per week).

Once I’m in, it goes one of two ways: They either have an auto-DM or they don’t.

Option 1: They have an auto-DM

Here’s what I send:

I love how you’re using this free community to give people a taste of your paid offers!

Many owners I’ve talked to mentioned that Skool’s single auto-DM is quite limiting. My husband and I built a tool that fixes that. It sends follow-ups until someone replies, helping you activate more free members, move them into the paid group, and keep retention high without extra manual work or people slipping through the cracks.

Would you be open to me showing you how it works?

I also try to include something personal and specific about their mission. For example: “Thank you for the warm welcome! I love what you are doing here. My mom had long COVID and it was so hard for her to recover. I wish she would have had access to a program like yours at the time.” (This one got me a connection to the owner via their VA!)

Option 2: They don’t have an auto-DM

Hi xxx,

I joined your free community and noticed there’s no auto-DM. One thing I’ve seen from talking with a lot of Skool owners is how powerful DMs are for activating new members, guiding them into the paid group, and even keeping engagement high once they’re inside.

Since Skool only allows one auto-DM and no real follow-ups, my husband and I built a tool that fills that gap. It sends follow-ups until someone replies, helping you stay consistent without extra manual work.

Would you be open to me showing you how it works?

Option 3 : I don’t feel comfortable joining the community OR they didn’t let me in 😅

Hi xxx,

I came across your community and noticed you’re running the free + paid setup. This is such a strong model on Skool and I see it’s working for you as you are ranking in the Q4 Games!

Something I’ve seen a lot with creators using this structure is how much DMs help with activating free members, bringing them into the paid group, and keeping retention high inside the paid. Since Skool only allows one auto-DM and no follow-ups, my husband and I built a tool that solves that. It sends follow-ups until someone replies so no one slips through the cracks. This tool has helped Skool game winners secure their spots in the past!

Would you be open to me showing you how it works?

Based on this morning coacging, one thing I’m going to change moving forward is giving people the option to book a call instead of just sending a walkthrough video.

Something like “Would you be open to seeing a walkthrough on a Loom or during a quick call?”

This is the first time I ever got myself to do cold DMs. It's not perfect but at least I am doing it and learning from it.

What would you change?

What will you steal? 😉

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