1d • General discussion
The biggest threat to your business isn't doing nothing!
It's doing the second most important thing - it's the time wasters, the paper pushing, desk organizing, busy work that will get you nowhere.
The things that you can reasonably argue is a good idea to anyone - except it isn’t the BEST return on time.
Most businesses fail because they work on the wrong stuff.
This is mostly because the hardest problems are ones that usually you don't know how to solve yet. So you focus on the ones you do know how to solve - rather than beginning on the unknown path.
Why Second-Best Problems Are Deadly:
Working on your second-best problem is reasonable. No one will blame you.
But when you work on second-best problems, you get second best problem returns. (i.e. Your desk is SUPER clean but you still don't have any clients)
Your real problem is you need to Find Your #1 Thing:
Ask yourself:
"If I could only work on ONE thing for the next 90 days that would grow my business what would it be?"
Not two things. One.
If you can't answer, answering that question becomes your first priority.
Common #1 constraints by stage:(but by no means a guarantee these are yours)
$0-$100k → You don't have an offer people want
$100k-$500k → You can't generate enough leads
$500k-$1M → You can't close leads well enough
$1M-$3M → You can't deliver without doing everything yourself
$3M-$10M → You don't have the right people in key roles
$10M-30M → Your systems can't handle more volume
Bottom Line:
Anything that isn't your #1 constraint is stealing time from what actually moves the needle.
Pick one. Go all in. Fix it. Then pick the next one.
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The biggest threat to your business isn't doing nothing!
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