By the time you have all the information to make an informed decision, the opportunity will be gone

Melissa Broughton

17d • General discussion

Here's the simple truth...

The speed of your decision making is the speed of your business.

Most entrepreneurs think they need complete information before deciding.

Wrong.

You need enough information to move forward, and most times that's way less than you think.

You will always have incomplete information.

The market won't wait for you to gather more data.

Competitors won't pause while you deliberate.

Opportunities don't extend their deadlines because you're "being thorough."

The solution:

Learn to distinguish between one-way doors and two-way doors.

One-way doors are truly irreversible decisions.

• Selling your company.

• Firing a key employee.

• Shutting down a division.

These deserve careful consideration because you can't easily undo them.

Two-way doors are reversible.

Most business decisions fall here:

• Hiring someone.

• Launching a product.

• Testing a new price. Or a new offer. Expanding your scope with Coaching

You can walk back through these doors if needed.

Most entrepreneurs (and especially their teams) treat two-way door decisions like one-way door decisions.

They spend weeks analyzing reversible choices.

This kills momentum and hands opportunities to faster competitors.

The speed hack: Make two decisions simultaneously.

Decision 1: Do this.

Decision 2: If this doesn't work, do this instead.

Example:

"I'm ready for a change. I want to start my own bookkeeping practice. Rather than going at it alone I will join the Preferred Partners program and get step by step guide along the way. If I don't get 25 clients in the next 12 months I will reassess at that time."

This lets you move immediately while building in your pivot plan. You're not hoping it works - you're planning for both outcomes.

Implementation framework:

Ask: Is this reversible? (Most are).

If yes, decide quickly with Plan A and Plan B.

Set clear success metrics and timelines.

Move fast, measure results, adjust accordingly.

Remember:

It's usually faster to decide immediately then course-correct than to wait for perfect information that never comes.

2 comments

1-Hour Bookkeeper

skool.com/1-hour-bookkeeper

In 2016 I left CORP AMERICA to launch my own bookkeeping practice. I’m sharing ALL the secrets I learned on becoming A PAID PROFESSIONAL BOOKKEEPER!!!

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