I’ve spent years in:
- media buying
- ad operations
- PPC forecasting
- conversion optimization
- workflow analysis
- diagnosing business bottlenecks
And I think I finally realized something important:
Most businesses don’t actually have an “AI problem.”
They have:
- discoverability problems
- operational inefficiencies
- communication bottlenecks
- reporting chaos
- growth infrastructure gaps
AI just exposes them faster.
That realization completely changed how I think about building.
Instead of focusing on:
“How do we make another AI tool?”
I’m more interested in:
- What operational pain exists?
- What workflow is wasting time?
- What process is leaking money?
- What inefficiency is being normalized?
- What system should exist but doesn’t?
That’s the thinking behind what I’m building now:
GrowthIQ — an AI operational intelligence and growth infrastructure platform. The goal isn’t just to help people “build apps.”
The goal is to help:
- founders
- operators
- marketers
- creators
- growth teams
identify what’s actually worth building, optimizing, automating, and scaling.
Because building is easier now.
Growth still requires strategy.
-🫶🏽Whit