Why Stories Matter in Business Leadership (Podcast)
For everyone with a story worth telling:
When I joined leadership expert Niels Brabandt on his podcast, we talked about the doubts that stop so many leaders from writing their book:
“I’m not a writer.”
“No one knows my name.”
“It’s just not for me.”
But here’s the truth — your story is your strategy.
It’s how people connect to your leadership, your values, and your vision.
In our conversation, we unpacked why storytelling is a critical leadership skill, how publishing a book transforms credibility, and why imperfect creation always beats waiting for “someday.”
🎧 Watch our full conversation: Why Stories Matter in Business Leadership
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Sierra Melcher
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Why Stories Matter in Business Leadership (Podcast)
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