If you ever feel like,
“I don’t have enough content…”
You’re not filming intentionally.
One practice = at least 5 pieces of content if you know what to look for.
Here’s exactly how to do it 👇🏽
🎥 Before Practice (Content #1: The Setup)
What to film:
• You getting ready
• Taping up
• Packing your bag
• Walking into the facility
Post idea:
“Practice doesn’t start when the whistle blows.”
This builds anticipation and shows discipline.
💪 During Practice (Content #2: Skill Focus)
What to film:
• One drill
• One rep
• One area you’re improving
Post idea:
“Working on ___ today.”
Keep it simple. One focus only.
🧠 The Mindset Clip (Content #3: Talking Video)
After practice, record a 20–40 second video.
Say:
“One thing I’m working on right now is…”
or
“Today’s biggest takeaway…”
This builds leadership and personality.
🔁 Behind-the-Scenes (Content #4: The Real Work)
Film what people don’t see:
• Conditioning
• Stretching
• Recovery
• Ice bath
• Extra reps
Post idea:
“This part never makes the highlight tape.”
This creates relatability.
📊 Reflection or Lesson (Content #5: Value)
Later that day or next day, post:
“What today taught me about ___.”
Now you’ve turned one practice into:
• Lifestyle
• Skill
• Mindset
• Discipline
• Education
That’s brand depth.
Bonus Tip: Film Once, Post All Week
You don’t need to post everything today.
Example:
Monday → Setup
Tuesday → Drill
Wednesday → Mindset
Thursday → Behind-the-scenes
Friday → Lesson
That’s consistency without burnout.
Final Reminder
Random filming = random content.
Intentional filming = structured brand building.
You don’t need more practices.
You need more awareness.
Next practice, film like a creator, not just an athlete.