Malachi Toney just added another big win off the field, inking an NIL deal with Hellstar ahead of the College Football Playoff. This makes Toney Hellstar’s very first NIL athlete, a major milestone for both the brand and the freshman star. Hellstar highlighted their long-standing connection with Toney, having coached him during high school 7-on-7, and framed the partnership as part of their mission to help young athletes “shine their light to the world.” On the field, Toney had an elite freshman season with the Miami Hurricanes: - 84 receptions - 970 receiving yards - 7 receiving TDs (ACC leader) - Added rushing production, including a TD vs. Louisville His performance earned him On3 True Freshman All-American honors and helped push Miami into the CFP as the final team in the field. From a NIL perspective: - Repped by NETWORK - $878,000 On3 NIL Valuation - Also signed with Leaf Trading Cards earlier this season This is a textbook example of how early performance + authentic brand alignment + long-term relationships (dating back to high school) can accelerate NIL opportunities fast. Toney isn’t just producing, he’s becoming a cornerstone athlete brands want to build with.

Hydration is non-negotiable in a serious NIL portfolio. A hydration partner instantly signals to brands: - “I’m serious about performance.” - “I take care of my body.” - “I make disciplined, professional choices.” Performance and supplement brands are selective. They look for athletes who already live the habits they promote - consistency, recovery, and commitment. Partnering with a hydration brand like VIMS helps establish that credibility before you pitch bigger nutrition or supplement deals. Why this matters long-term:This type of partnership strengthens your profile for: - Higher-tier supplement brands - Recovery & performance tech deals - Endurance, training, and wellness partnerships Think of this as a trust-building deal, one that quietly elevates your athlete brand and makes future partnerships easier to secure. 🔗 Apply here: https://bb3advertising.aspireiq.com/join/vims?utmSource=marketplace&clientId=JIFQKump5ZbpmzrccPnKaKvjAPBKoFwY

This deal places athletes squarely in the fashionable, clean, elevated branding lane, ideal for female athletes building polished, versatile Instagram feeds. Outfit content acts as an anchor for lifestyle branding, and this partnership supports athletes in consistently showing up as: - ✨ Stylish - 💼 Confident - 📸 Media-ready - 🧥 Modern - 🎤 Event-ready - 🤝 Brand-aligned By removing the cost barrier of styling, athletes can focus on high-quality content that signals professionalism and brand maturity. Why this matters long-term:Athletes who enter the fashion vertical often unlock downstream opportunities, including: - Paid appearances & events - Professional photoshoots - PR and media collaborations - Expanded lifestyle brand partnerships This is a smart entry-point deal for athletes aiming to position themselves beyond sport into fashion, media, and personal brand elevation. 🔗 Apply here: https://armoirestyle.aspireiq.com/join/armoire-the-suite?utmSource=marketplace&clientId=OIITiNoiIDaa8FIVGcVh6QP5edXXApQu

Arch Manning is doing something rare in college football, voluntarily taking a smaller share of Texas’ NIL revenue pool to help improve the roster around him for the 2026 season. Similar to pro athletes like Tom Brady, Patrick Mahomes, and LeBron James who’ve sacrificed pay to support stronger teams, Manning asked Texas to redistribute part of his direct NIL payout so the program can invest more in key positions. While college football doesn’t have a formal salary cap, Texas operates within a finite NIL “house pool.” Even as one of the wealthiest programs, the Longhorns still have to budget and Manning’s decision frees up money for transfers and roster upgrades. Why it matters: - Texas’ offensive line struggled last season, limiting Manning’s development - Two offensive linemen are already gone after the Citrus Bowl - Left tackle Trevor Goosby (First-Team All-SEC) may enter the NFL Draft - Texas is also targeting Florida RB Jadan Baugh, who would require significant NIL resources Manning isn’t hurting financially. He earned over $3.5M in NIL deals in 2025 and has partnerships with Red Bull, Panini, Uber, and Warby Parker. His star power allows him to step back from shared NIL funds that many other athletes rely on. This move signals a shift toward team-first NIL strategy, prioritizing roster construction and long-term success over maximizing individual payouts. It’s a professional-level mindset showing up early in the NIL era.

Pet content is one of the most powerful emotional engagement categories online.If you have a dog or cat, this partnership is pure gold for your NIL brand. Why this works:Pets humanize athletes instantly and likability drives long-term fan connection. This type of content communicates: - Warmth - Personality - Grounding energy - Family values - Emotional intelligence - Everyday relatability When athletes show up with their pets, audiences respond and brands notice. That’s why pet categories are expanding fast in NIL. Evergreen pet partnerships = high-value content you can create year-round, without forcing it.They feel natural, they perform well, and they strengthen your personal brand beyond your sport. 🐾 Who This Is Perfect For: ✔️ Athletes with dogs, cats, or pets ✔️ Athletes who already share pet content ✔️ Athletes building a warm, relatable brand 👉 Apply here:https://boxie.aspireiq.com/join/evergreen-gifting?utmSource=marketplace&clientId=YLPXwqEJ4Y3uOr4PIVmjgi6WXVqwTq7n