Words I like: More progress has been ruined by distraction than incompetence.
Minute Read: Play Your Hand
I had an influencer who advertised amazon products as an affiliate making $400 - $500 per day in commissions.
She was crushing it and she paid me for a 1 on 1 workshop to scale her income.
At the end of the day of working on her business she asked me... "Do you think I should build this software product?" I said... "Honestly, no." And, let me tell you a story why...
When I was trying to decide what to do with my life, my uncle wanted me to follow in his footsteps and take over his practice in the luxury real estate space. It made complete sense.
Everyone I asked told me I'd be dumb not to do it.
But I still couldn't shake this idea that if I was successful, everyone would credit him for the success.
(Little did I know that would happen no matter what - and probably - rightfully so - but not for the reasons they thought).
Anyways, in one of his final attempts to persuade me he gave me this amazing analogy I think about to this day.
He said..."Do you think Shaq told his father 'I don't want to play basketball. It's unfair that I'm born with this advantage.' No. Of course not. He was 7 ft tall and played the cards he was dealt. You were dealt a set of cards of having me as a family member. Play them."
I ended up completely ignoring the advice but I still thought the reasoning was amazing. (I also used those cards to learn business as a whole.)
Anyways, back to the influencer.
I told her..."You didn't start coding when you were 13. You're not a tech savant. No one in your team is. But what you're top 0.1% in your bracket at is making content that young women like you resonate with. Don't try and beat the nerds at the nerd game - you'll lose. Play your game. Play the cards you were dealt like you mean it."
Sometimes, we have some abilities, backgrounds, connections or dare I say privileges that we're born with.
The dumbest thing you can possibly do is NOT use them.
Because you can be damn sure your competitors are.
If you aren't sure what your advantages are or are at a big strategic crossroads in the business.
Not sure if something is just a shiny object or a legitimate 10x opportunity, read the module with my personal notes and stories.