🌍 The Geography of Talent: Why Smart Operators Hire for Region, Not Hourly Rate
Ok, so today I want to talk about a mistake almost every business owner makes the first time they try to build a virtual team. They hop on a freelance site, post a quick job description, sort everyone by the cheapest hourly rate, and hire whoever looks decent. They figure if someone has decent internet and speaks English, the job will get done. This is a trap. And it's an expensive one. I'm writing this because I've placed VAs across a lot of regions over the years, and the country someone comes from has a massive impact on how they actually perform for you. Same English level, same basic skills, same price point, but wildly different results. A person's home country comes with cultural habits, communication styles, work ethic, time zones, and infrastructure baked in. You are not just hiring a person. You are hiring everything that shaped them. If you want to build a real team and not just plug a warm body into a task list, you have to stop looking at VAs as cheap labor and start matching the country to the role. Not the other way around. Thanks for reading Outsourcing & Virtual Assistants for Professional Operators! Subscribe for free to receive new posts and support my work. Link to Substack: https://open.substack.com/pub/matthewmetros/p/the-geography-of-talent-why-smart?r=4e36e&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true