──────────────────────── ROLE OVERVIEW ──────────────────────── Role: Drives data-driven lifecycle and engagement programs across EMEA to increase product activation, adoption, and revenue growth within a SaaS environment. ──────────────────────── APPLY ──────────────────────── https://job-boards.greenhouse.io/twilio/jobs/7537191 ──────────────────────── COMPENSATION & WORK DETAILS ──────────────────────── Salary: Not disclosed Pay Type: Salary Salary Band: Work Type: Full-Time Location: [UK Only] ──────────────────────── KEY TASKS ──────────────────────── Key Tasks: Lead lifecycle and engagement programs, execute omnichannel campaigns across email/SMS/in-product, design and scale experiments, activate behavioral and lifecycle signals, analyze performance data, collaborate with product and analytics teams, optimize activation and adoption funnels, manage EMEA compliance considerations ──────────────────────── QUALIFICATIONS ──────────────────────── Qualifications: 5+ years growth marketing experience in SaaS, hands-on experience with Segment and Salesforce, experience with reverse ETL pipelines, omnichannel orchestration expertise, strong analytical skills, ability to leverage AI and automation tools, strong stakeholder communication skills, experience with SQL or Python preferred ──────────────────────── TOOLS & CLIENT ──────────────────────── Tools: Twilio Segment, Salesforce, Reverse ETL Pipelines, Looker, Tableau, Python, SQL Client Type: SaaS & Technology ──────────────────────── ROLE TAGS ──────────────────────── Category: [Marketing] Sub-Category: [Growth Marketing] [Product-Led Growth] [Lifecycle Marketing] [SaaS Marketing] ──────────────────────── BROWSE SIMILAR ROLES ──────────────────────── Job Title Search: https://www.skool.com/virtual-assistant-8842/-/search?q=EMEA%20Growth%20Marketing%20Manager%20%28PLG%29

q=PLG https://www.skool.com/virtual-assistant-8842/-/search?q=Email%20Marketing https://www.skool.com/virtual-assistant-8842/-/search? ... positioning and messaging, GTM planning and execution, ICP definition, customer and competitive insights, product launches, sales enablement assets, PLG ... Developers], [Technical Teams] ──────────────────────── ROLE TAGS ──────────────────────── Category: [Marketing] Sub-Category: [Product Marketing], [PLG ... cross-functional alignment ──────────────────────── QUALIFICATIONS ──────────────────────── Qualifications: 5+ years product marketing experience, SaaS or PLG

Qualifications: 3+ years customer success experience, PLG SaaS background, high-volume account management, renewal and expansion ownership, data-driven

Qualifications: 7+ years product marketing or product strategy, SaaS or PLG experience, GTM ownership, positioning and messaging frameworks, customer research

──────── Role: Create developer-centric technical marketing assets that drive product adoption and pipeline growth for Chromatic and Storybook across PLG