[Hiring] [Remote Work] [Marketing] Lifecycle Marketing Manager
──────────────────────── ROLE OVERVIEW ──────────────────────── Role: Leads the strategy, execution, and optimization of lifecycle and CRM campaigns to drive customer acquisition, engagement, and revenue growth. ──────────────────────── APPLY ──────────────────────── https://app.careerpuck.com/job-board/earnest/job/7164822?gh_jid=7164822 ──────────────────────── COMPENSATION & WORK DETAILS ──────────────────────── Salary: $120,000 - $164,000 USD Pay Type: Salary Salary Band: [$5k+/mo] Work Type: Full-Time Location: [US Only] ──────────────────────── KEY TASKS ──────────────────────── Key Tasks: Develop and execute lifecycle marketing strategies, manage audience segmentation and journey pathing, oversee campaign execution and A/B testing, analyze performance metrics, provide executive reporting, optimize funnels and engagement, ensure compliance with privacy regulations, collaborate with performance marketing leadership ──────────────────────── QUALIFICATIONS ──────────────────────── Qualifications: 5+ years B2C email or lifecycle marketing experience, 3+ years CRM program development, expertise in audience segmentation and real-time data targeting, strong analytics and BI skills, knowledge of CAN-SPAM/TCPA/CPPA, experience with Looker or Tableau, familiarity with Braze preferred ──────────────────────── TOOLS & CLIENT ──────────────────────── Tools: Braze, Looker, Tableau, ExactTarget, SendGrid, Twilio Client Type: FinTech & Consumer Finance ──────────────────────── ROLE TAGS ──────────────────────── Category: [Marketing] Sub-Category: [Lifecycle Marketing] [Email Marketing] [CRM] [Performance Marketing] ──────────────────────── BROWSE SIMILAR ROLES ──────────────────────── Job Title Search: https://www.skool.com/virtual-assistant-8842/-/search?q=Lifecycle%20Marketing%20Manager Category Search: