[Hiring] [Remote Work] [Marketing] Lifecycle Marketing Manager

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ROLE OVERVIEW

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Role: Leads the strategy, execution, and optimization of lifecycle and CRM campaigns to drive customer acquisition, engagement, and revenue growth.

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APPLY

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https://app.careerpuck.com/job-board/earnest/job/7164822?gh_jid=7164822

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COMPENSATION & WORK DETAILS

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Salary: $120,000 - $164,000 USD

Pay Type: Salary

Salary Band: [$5k+/mo]

Work Type: Full-Time

Location: [US Only]

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KEY TASKS

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Key Tasks: Develop and execute lifecycle marketing strategies, manage audience segmentation and journey pathing, oversee campaign execution and A/B testing, analyze performance metrics, provide executive reporting, optimize funnels and engagement, ensure compliance with privacy regulations, collaborate with performance marketing leadership

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QUALIFICATIONS

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Qualifications: 5+ years B2C email or lifecycle marketing experience, 3+ years CRM program development, expertise in audience segmentation and real-time data targeting, strong analytics and BI skills, knowledge of CAN-SPAM/TCPA/CPPA, experience with Looker or Tableau, familiarity with Braze preferred

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TOOLS & CLIENT

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Tools: Braze, Looker, Tableau, ExactTarget, SendGrid, Twilio

Client Type: FinTech & Consumer Finance

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ROLE TAGS

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Category: [Marketing]

Sub-Category: [Lifecycle Marketing] [Email Marketing] [CRM] [Performance Marketing]

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