──────────────────────── ROLE OVERVIEW ──────────────────────── Role: Drives acquisition, engagement, and retention for a DTC health and wellness brand ... marketing tools, social media platforms, analytics dashboards Client Type: Direct-to-Consumer Health and Wellness Customers ──────────────────────── ... ROLE TAGS ──────────────────────── Category: [Marketing] Sub-Category: [Growth Marketing] [Lifecycle Marketing] [DTC Marketing] [Health and Wellness] ... and wellness experience preferred ──────────────────────── TOOLS & CLIENT ──────────────────────── Tools: Iterable, Google Analytics, CRM and lifecycle ... social execution, CRM platform expertise (Iterable or similar), strong analytics and KPI fluency, project management skills, excellent communication, health