──────────────────────── ROLE OVERVIEW ──────────────────────── Role: Drives acquisition, engagement, and retention for a DTC health and wellness brand ... marketing tools, social media platforms, analytics dashboards Client Type: Direct-to-Consumer Health and Wellness Customers ──────────────────────── ... ROLE TAGS ──────────────────────── Category: [Marketing] Sub-Category: [Growth Marketing] [Lifecycle Marketing] [DTC Marketing] [Health and Wellness] ... and wellness experience preferred ──────────────────────── TOOLS & CLIENT ──────────────────────── Tools: Iterable, Google Analytics, CRM and lifecycle ... social execution, CRM platform expertise (Iterable or similar), strong analytics and KPI fluency, project management skills, excellent communication, health

and wellness articles for clients that require it for social media, newsletters, etc., Push out communication updates to clients that highlight clinical ... of member engagement across block of business, Support Stars Activation by weaving relevant content into all member engagement opportunities, Develop health