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ROLE OVERVIEW
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Role: Drives acquisition, engagement, and retention for a DTC health and wellness brand through strategic planning and hands-on execution of organic and paid marketing programs.
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APPLY
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COMPENSATION & WORK DETAILS
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Salary: $110,000–$130,000 USD annually
Pay Type: Salary
Salary Band:
Work Type: Full-Time
Location: [US Only]
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KEY TASKS
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Key Tasks: organic growth strategy execution, email and CRM lifecycle management, organic social and influencer programs, partnership and referral initiatives, campaign performance analysis, creative project management, demand generation planning, cross-functional collaboration
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QUALIFICATIONS
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Qualifications: 4–6 years DTC growth marketing experience, hands-on email and organic social execution, CRM platform expertise (Iterable or similar), strong analytics and KPI fluency, project management skills, excellent communication, health and wellness experience preferred
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TOOLS & CLIENT
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Tools: Iterable, Google Analytics, CRM and lifecycle marketing tools, social media platforms, analytics dashboards
Client Type: Direct-to-Consumer Health and Wellness Customers
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ROLE TAGS
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Category: [Marketing]
Sub-Category: [Growth Marketing] [Lifecycle Marketing] [DTC Marketing] [Health and Wellness]
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