──────────────────────── ROLE OVERVIEW ──────────────────────── Role: Own and scale product marketing for Web and Mobile RUM products, driving positioning, launches, competitive strategy, and sales enablement in the observability space. ──────────────────────── APPLY ──────────────────────── https://job-boards.greenhouse.io/embrace/jobs/5806872004 ──────────────────────── COMPENSATION & WORK DETAILS ──────────────────────── Salary: $160,000 – $180,000 USD + Equity Pay Type: Base + Equity Work Type: Full-Time Location: [US – Remote] ──────────────────────── KEY TASKS ──────────────────────── Key Tasks: Own positioning and product marketing strategy across Web and Mobile RUM solutions, lead end-to-end product launches including messaging enablement campaigns and performance tracking, develop GTM strategies in partnership with Product and Engineering, create sales enablement assets (pitch decks battlecards demos pricing narratives), translate technical capabilities into differentiated customer value, conduct competitive analysis across observability and performance monitoring vendors, build customer marketing programs including case studies and proof points, run customer research win-loss analysis and persona development, craft technically credible messaging for developer and business audiences, support customer workshops and internal quarterly gatherings ──────────────────────── QUALIFICATIONS ──────────────────────── Qualifications: 5–7 years product marketing experience in SaaS (observability developer tools or infrastructure preferred), proven ability to build enablement that improves deal outcomes, strong competitive positioning skills, experience supporting complex technical products, strong written and verbal communication skills, data-informed decision making mindset, ability to balance strategy and hands-on execution in high-growth environments, willingness to travel as required ────────────────────────

──────────────────────── ROLE OVERVIEW ──────────────────────── Role: Lead and scale product marketing strategy across Mend.io’s AI-native Application Security platform, owning positioning, category narrative, competitive strategy, analyst relations, and enterprise go-to-market execution. ──────────────────────── APPLY ──────────────────────── https://jobs.ashbyhq.com/mend-io/55516881-0da1-404d-b4ff-5c06204c6f8f ──────────────────────── COMPENSATION & WORK DETAILS ──────────────────────── Salary: Competitive (Based on experience) Pay Type: Salary + Equity (if applicable) Work Type: Full-Time Location: Remote – United States Reports To: Chief Marketing Officer ──────────────────────── KEY RESPONSIBILITIES ──────────────────────── Strategic Leadership: Define and evolve category positioning and differentiated value proposition, refine ICP segmentation across CISOs AppSec DevSecOps and engineering leaders, drive GTM strategy for launches and major releases, translate technical capabilities into business value for enterprise buyers. Messaging & Positioning: Develop messaging frameworks aligned to verticals and use cases, own core messaging across web sales and campaigns, elevate thought leadership in open source security SCA and software supply chain security. Sales Enablement & Revenue Acceleration: Build scalable enablement programs including playbooks battlecards ROI tools and objection frameworks, partner with Sales to increase win rates and shorten cycles, support enterprise deals with strategic messaging and competitive insights. Product Launch & Portfolio Marketing: Lead cross-functional launch processes, ensure cohesive positioning across platform modules, influence roadmap via market insights. Competitive & Market Intelligence: Establish structured competitive intelligence function, analyze industry and AppSec market trends, equip sales with actionable differentiation. Analyst & Industry Influence: Lead analyst relations across Gartner Forrester IDC, represent company at industry events and executive briefings.