──────────────────────── ROLE OVERVIEW ──────────────────────── Role: Drives data-driven lifecycle and engagement programs across EMEA to increase product activation, adoption, and revenue growth within a SaaS environment. ──────────────────────── APPLY ──────────────────────── https://job-boards.greenhouse.io/twilio/jobs/7537191 ──────────────────────── COMPENSATION & WORK DETAILS ──────────────────────── Salary: Not disclosed Pay Type: Salary Salary Band: Work Type: Full-Time Location: [UK Only] ──────────────────────── KEY TASKS ──────────────────────── Key Tasks: Lead lifecycle and engagement programs, execute omnichannel campaigns across email/SMS/in-product, design and scale experiments, activate behavioral and lifecycle signals, analyze performance data, collaborate with product and analytics teams, optimize activation and adoption funnels, manage EMEA compliance considerations ──────────────────────── QUALIFICATIONS ──────────────────────── Qualifications: 5+ years growth marketing experience in SaaS, hands-on experience with Segment and Salesforce, experience with reverse ETL pipelines, omnichannel orchestration expertise, strong analytical skills, ability to leverage AI and automation tools, strong stakeholder communication skills, experience with SQL or Python preferred ──────────────────────── TOOLS & CLIENT ──────────────────────── Tools: Twilio Segment, Salesforce, Reverse ETL Pipelines, Looker, Tableau, Python, SQL Client Type: SaaS & Technology ──────────────────────── ROLE TAGS ──────────────────────── Category: [Marketing] Sub-Category: [Growth Marketing] [Product-Led Growth] [Lifecycle Marketing] [SaaS Marketing] ──────────────────────── BROWSE SIMILAR ROLES ──────────────────────── Job Title Search: https://www.skool.com/virtual-assistant-8842/-/search?q=EMEA%20Growth%20Marketing%20Manager%20%28PLG%29