───────────────────── Tools: marketing analytics platforms, CRM systems, digital and social marketing tools, PR and communications tools Client Type: B2B ... Enterprise Customers (HR, CSR, Meetings & Events Leaders) ──────────────────────── ROLE TAGS ──────────────────────── Category: [Marketing] Sub-Category

Enterprise) ──────────────────────── ROLE TAGS ──────────────────────── Category: [Sales & Business Development] Sub-Category: [Pre-Sales] [Technical ... ──────────────── TOOLS & CLIENT ──────────────────────── Tools: Salesforce (or similar CRM), MS Office Client Type: Financial Services & Credit Risk (B2B

─────────────────────── Tools: CRM & Sales Enablement Platforms, Competitive Intelligence & Win/Loss Tools, Marketing Automation Systems Client Type: B2B ... Enterprise – Data, Analytics & AI Buyers ──────────────────────── ROLE TAGS ──────────────────────── Category: [Marketing] Sub-Category: [Product Marketing