Why You’re Losing Cold Calls Without Realizing It (What To Do Instead)

Alexis Valladares

Jul 3 • Announcements 🔔

Team—let’s talk about one of the biggest mistakes agents make when cold calling FSBOs or expireds:

You ask a solid question. Maybe you drop a clean negative frame. But the prospect still says no…

And then what do you do?

You either:

Repeat the same question, hoping they’ll change their mind.
Start talking again—too fast—trying to reframe it and chase the yes.

🚨 Both are the wrong move.

Why?

Because you’re not giving their brain time to process.

When you talk too quickly, they default to autopilot:

“Nah, I’m good.”

“We’re not interested.”

“We’re going to do it ourselves.”

Here’s how you fix it:

Let’s say you ask:

“John, if I offered you a second opinion and you felt like it could actually net you more money…You wouldn’t want to take a quick look at that, right?”

That’s a clean negative reframe. But John still says, “No, I’m good.”

Here’s what you do:

❌ Don’t jump in.

❌ Don’t repeat.

✅ Pause. For 3… 4… even 5 seconds.

Make it just awkward enough that John starts wondering:

“Hello… you there?”

Then say:

“Yeah, John… you know, I’m just trying to wrap my thoughts around it.Earlier in the call, it sounded like you were really committed to netting the most money. So just to be clear—if I did present a second opinion that genuinely helped you walk away with more…You’re saying you wouldn’t even want to have that conversation?”

Now he’s listening.

Now he’s engaged.

You’ve disrupted the pattern.

💡 Remember: Silence creates space. Space creates clarity. Clarity creates conversation.

📩 Want my exact blueprint that helped me makeover $2M in commissions, message me directly the word "BLUEPRINT" & I'll send it your way!

—Alexis

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