Killer Headlines · UpHex Ads Lab

Sam Carlson

Oct 19 • General discussion

Killer Headlines

☝️Ever ask ChatGPT for Facebook ad headlines… and get crap like:

“Boost Your Business Today!”

Yeah.

That’s what happens when you feed it with crap...

Just sayin.

Most people talk to AI like it’s a genie.

Rub the lamp.

Expect gold.

Then… crap.

But genies need proper instructions.

Otherwise, you get…

You guessed it…

Crap.

So here’s what I’ve got for you instead:

A 5-step prompt chain that trains the AI BEFORE it writes.

It walks it through:

✅ your niche

✅ your pain points

✅ your dream outcomes

Then, and only then…

Does it write your headlines.

The ones that stop scrolls.

The ones that sell.

Steal it.

Tweak it.

Thank me later.

**Step 1 – Define the Business Context**

“Describe the local business.

Include:

- Business name and niche

- City or region they serve

- Target audience (e.g., homeowners, busy parents, small business owners)

- Unique selling point (what makes them different)”

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**Step 2 – Identify the Pain Point**

“What is the main pain point or frustration your audience experiences before working with this business? (e.g., expensive repairs, long wait times, poor results, lack of trust)”

---

**Step 3 – Clarify the Desired Outcome**

“What specific outcome or transformation does your ideal customer want? (e.g., fast relief, reliable service, confidence, saved time, better appearance)”

---

**Step 4 – Generate the Headlines**

“Using the details above, write **3 scroll-stopping Facebook ad headlines** for this [local business niche].

- Each headline must highlight the pain point and promise the outcome.

- Keep each under 7 words.

- Use emotional, curiosity, or results-driven language.”

---

**Step 5 – Refine the Best Option**

“Pick the strongest headline and improve it for clarity, emotional impact, and Facebook readability.

Suggest 2 refined variations with slightly different tones:

1. Conversational & relatable

2. Bold & benefit-driven.”