Nov '24 • General discussion 📢
Is Your Deal Flow Strategy Working?
This NAR stat just proves my point even more…
I made a statement on our ads mastermind yesterday in our TRIS private client community
That in many markets you need to own a home to buy a home 🏡
It’s just reality.
We have to look at consumer and psychology trends to make better marketing and sales decisions for our businesses.
I have a big focus around Google performance max and YouTube ads because we can target homeowners.
We can’t do that on any other platform.
And because most markets you need to own a home to buy a home… wouldn’t it make more sense to figure out how to get more listings?
Yesterday I had the opportunity o interview my friend Adam D Stapley around what he is doing and the messaging he has put into the marketplace to stand out in a 2024 and post nar settlement / post Covid anti trust world.
A lot of us are trying to advertise to buyers that just can’t afford homes right now.
It’s not fair, but it’s reality.
And the truth is that they’re being priced out of the market.
A lot of us are trying to advertise to solution aware people which is crazy because you’re fighting against Zillow.
The money today is going to be made in how we approach a problem aware audience.
Which is the vast majority of the marketplace.
Inside of TRIS we tackle consumer trends and how they relate to our marketing efforts.
If you’re not watching the trends, you’re going to get left behind.
So is your marketing or messaging falling on deaf ears?
If it is and you wanna be apart of a community that is actively changing based on human psychology and consumer trends - comment TRIS and let’s help you stay ahead of the game.
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Is Your Deal Flow Strategy Working?
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