Had another conversation in today's cold calling prospecting session. I am calling a diverse neighborhood where i don't recognize most of the names nor it's gender. This conversation is typical. That's why i always had to smooth things over at the beginning if the person isn't who i thought. But still, i was able to open, continue and ask all the questions. This person is receptive and I'd consider this a future top of the mind nurture. I did send an initial intro text (with my youtube channel link) and the person replied back with a thumbs up. Going forward, how would you design your 'top of the mind' campaign to build the relationship? I am looking for some ideas..