Regarding niches, I have some great experience with eCom Store owners and Shopify Store owners.. But isn't that a bit of a broad niche? Like maybe saying "Lawyers" vs "Personal Injury Lawyers"? Does just targeting "Shopify Store Owners" makes sense? Or may it be too broad? Or then maybe like "Gym Equipment Store Owners"? which could be less broader niche..
What would the best niche targeting strategy be like for Meta Ads?