16d • General discussion
Feedback on Meta Ads
SEO agency owner, trying to get HVAC clients from Australia so currently running meta ads and it's been about 7-8 days my daily spend is A$75 with all campaigns set to ABO with each adset from each campaign spending A$15 yet my KPIs don't look so good (leads campaign with conversion goal as booked call and traffic to website only not lead forms, reason simple it brought a lot of tire kickers and bots in the past):
TOFU Campaign (3 adsets, each adset with only 1 ad, founder led specifically calling out HVAC owners in AU and instead of selling first I answer their pain points like X reasons why are you not ranking for ducted installs in google; broad targeting - Age 25-50, Male, Sydney, Brisbane, Melbourne):
Amount spent = A$280
Impressions = 5692
Reach = 3134
Views = 5945
Clicks = 160
CTR = 2.81%
CPC = A$1.75
Call booked = 1 (from a cleaning company who didn't show up despite automated SMS and email follow-ups)
MOFU Campaign (only 1 adset with 1 ad with again clear callout; re-targeting only to landing page visitors and TOFU ad viewers who have watched at least 10secs and 25% of the ad videos):
Amount spent = A$100
Impressions = 964
Reach = 193
Views = 929
Clicks = 26
CTR = 2.7%
CPC = A$3.87
Call booked = 0
BOFU Campaign (only 1 adset with 1 ad with again clear callout; re-targeting only to landing page visitors and MOFU ad viewers who have watched 50% of the ad videos):
Amount spent = A$45.68
Impressions = 319
Reach = 20
Views = 288
Clicks = 1
CTR = 0.31%
CPC = A$45.68
Call booked = 0
Landing page again very simple and mobile optimized with 1 CTA to book a call, clear callouts in the headings who it is for and who it isn't for, VSL in the hero section itself, social proof and video testimonials of other clients we've worked with. [Landing page Link]
Am I on the right track or am I missing something?
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Feedback on Meta Ads
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