SEO agency owner, trying to get HVAC clients from Australia so currently running meta ads and it's been about 7-8 days my daily spend is A$75 with all campaigns set to ABO with each adset from each campaign spending A$15 yet my KPIs don't look so good (leads campaign with conversion goal as booked call and traffic to website only not lead forms, reason simple it brought a lot of tire kickers and bots in the past): TOFU Campaign (3 adsets, each adset with only 1 ad, founder led specifically calling out HVAC owners in AU and instead of selling first I answer their pain points like X reasons why are you not ranking for ducted installs in google; broad targeting - Age 25-50, Male, Sydney, Brisbane, Melbourne): Amount spent = A$280 Impressions = 5692 Reach = 3134 Views = 5945 Clicks = 160 CTR = 2.81% CPC = A$1.75 Call booked = 1 (from a cleaning company who didn't show up despite automated SMS and email follow-ups) MOFU Campaign (only 1 adset with 1 ad with again clear callout; re-targeting only to landing page visitors and TOFU ad viewers who have watched at least 10secs and 25% of the ad videos): Amount spent = A$100 Impressions = 964 Reach = 193 Views = 929 Clicks = 26 CTR = 2.7% CPC = A$3.87 Call booked = 0 BOFU Campaign (only 1 adset with 1 ad with again clear callout; re-targeting only to landing page visitors and MOFU ad viewers who have watched 50% of the ad videos): Amount spent = A$45.68 Impressions = 319 Reach = 20 Views = 288 Clicks = 1 CTR = 0.31% CPC = A$45.68 Call booked = 0 Landing page again very simple and mobile optimized with 1 CTA to book a call, clear callouts in the headings who it is for and who it isn't for, VSL in the hero section itself, social proof and video testimonials of other clients we've worked with. [Landing page Link] Am I on the right track or am I missing something?

Hey guys here are few tools that helped me build my funnel: 1. KillerPlayer it's an alternative tool to Wistia. Currently available for a lifetime deal at just $69 on AppSumo (they offer SaaS at one-time fee for lifetime subscription) I'm not sure how long this will be available because they sell limited coupons for lifetime deals. 2. YouForms an alternative to TypeForm. Functions exactly like TypeForm but incredibly cheap if you go with monthly or yearly plan. 3. WordPress this is obvious, I mean you don't really need GHL to build landing pages, unless you have an A2P registered number and going to use it's AI voice caller to call back your leads in the first 5 mins of them contacting you. 4. Hostinger to host your landing pages and website. Sure there are a bunch out there like SiteGround, DigitalOcean, BlueHost and numerous other companies, I found hostinger to incredibly cheap and VFM I'll try updating this thread every now and then. All the tools that I've mentioned here are the ones I've personally used it and it's helping me. Also John, you can let me know if embedding my referral links goes against your community guidelines.

As John suggested... starting a new thread to get feedback on my positioning and niche selection. [Link]