For those in class yesterday, you heard me share my recent awareness of how even when life seems hard and is not working out… it is all working out.
For the last two years, I’ve been affirming: I am the CEO of an 8-figure coaching academy.
And yet every morning, I kept showing up to my office as a franchise consultant.
Yes, I shifted my time. I built The Zee Suite. I coached. I grew, but my actions were still coming from the level of mind of being a consultant.
2025 was a year of huge growth for me as a coach, and the most challenging year I’ve ever had as a franchise consultant.
I invested so much money in leads and could not get anything to work. I changed agencies. I changed sources. I worked harder than ever to produce results, and I did, but it was an uphill battle.
In the moment, I didn’t see what I see now.
In fact, I didn’t see it until three weeks ago when my new social media company FIRED ME. 😂
Yes. They fired me.
There was nothing unreasonable about my behavior with them, but now I see — they had to fire me
because I would not have stopped otherwise.
When I sat with myself and asked, "What do I do now? " - for the first time since creating The Zee Suite, I could see clearly:
I have already become an 8-figure CEO. Sure, my bank account doesn’t reflect that yet, but
my identity does, and that’s why the outer structures that supported me being a franchise consultant HAD to stop working and eventually crumble.
Think about that.
Very often when life is hard, we get mad. We think, "This is unfair. Why isn’t this working?" We blame the circumstances (marketing companies, in my case).
But all along, my external world was simply reflecting who I was being.
Since 2024, I have not woken up in my spirit to be a consultant. I wake up to be a coach. So how could my external world continue to support me as a consultant when that’s not who I’ve been being for two years?
And here’s the most amazing part:
The universe was gentle.
It didn’t crumble my consulting world overnight. It slowly took it away as I slowly adopted my new identity and held that frequency steady.
I am in awe now that I see how this works.
Trust me — there were many moments over the last two years where I thought, "Why is this so hard?"
But I couldn’t see it… until it all crumbled.
Now I’m standing in the ashes of my franchise consulting identity — laughing, smiling, in wonder — at the precision of a loving universe.
I got what I asked for!!!!
I am the CEO of an 8-figure business.
My outer world and the structures I had in place for 24 years have been stripped away to make room for the new structures that will support this new identity.
The hard work of shifting a deeply ingrained 24-year identity is done. No one in the world would say this is true looking at my outside world as nothing external to me has changed...yet.
But do you see how this is true?
"As within, so without." Hermes
So what happens now?
Now my external world gets to show me what life as an 8-figure CEO looks like.
AMEN. LET'S GO!!!!!!!!!!
The work is not done. It will never be done, but with each new level of awareness of how life works, we carry the knowing forward.
We stop fighting ourselves.
We go with what we are asking for.
We allow our nervous system to feel calm in the midst of the crumbling.
We stand in awe and wonder at how it all works.
And most importantly — we know the universe is always with us, mirroring us with precision, yet being so gentle, loving and patient - allowing revelation and then elevation.
Or in my case…
Elevation… and then Revelation. 😌
Amazing!!!
Life is AMAZING!