Multiple FB Ad Accounts? · Writing Wives Storyteller Lab

Multiple FB Ad Accounts?

Hi everyone - I'm trying to revamp my FB ads after a few months break. I have a Shopify store to which obviously I run sales ads, but I also run traffic ads to my translations because those are all in KU in their respective foreign markets.

My question is this: A person who taught me how to set up my Shopify store and who has generally given me solid advice is now recommending that if I don't have a separate FB ad account for my sales ads and a separate one for traffic ads, that it's going to mess up the new FB algos and AI. Having a separate ad account for sales vs traffic seems like one more organizational headache, and I haven't seen anyone else saying this is necessary, but thought I'd check here if folks have heard anything like this? According to this person's information, the new FB Andromeda system will have its data polluted if the objectives in a single ad account are mixed?!?

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