How far can I push the adult content on a facebook video ad?

Jan 25 (edited) • FB Ads, images, reels, ad text

Hello all you publishers of more mature content. Usually, I make my ads PG-13, even if the books can be a bit violent and explicit. In this case, the books I’m advertising are dark fantasy and have more mature content. There’s graphic violence, but also some racy sex scenes. Not erotica, but definitely not fading to black either. I’ve created a new book trailer I’d like to try out, but I have one scene I’d like to replace with a racier version. There’s no nudity, but there is definitely more skin, which I think would fit the mood better and definitely do better with men, who are my typical customers.

I’ve created a video with a slightly tamer scene where a couple embrace and kiss. But I’ve also attached a screenshot of the scene I’d like to swap out.

So, long story, my question is what can I get away with on facebook and Instagram? Will the racier version get me slapped or something, or is okay compared to what others are advertising.

Inquiring minds (me) want to know.

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