ad performance? do I kill a baby? · Scroll Stopping Creative

ad performance? do I kill a baby?

okay- I set up my ad with a new campaign- mostly directly copied, except I added IG and threads to the audiences (trying to stay pretty basic, until I get something working, but suspect also want to see if IG younger audience skews better). so- having made the class-recommended changes, it looks like the results are "worse" and I'm not sure why. Here's the ad and the dashboard image. does anyone see something I'm missing?

I did add a second image to this one. I may/should likely dupe the ad, putting a single image in each ad-set under the same campaign... (I feel spanked...)

and the new campaign-ad is only 2 days old but so far, it looks like it is performing similarly to the old-campaign-ad...? or do I just sit tight on this for a week and see if it changes/ picks up. From what I recall, Mal noted she can usually tell within a few days what the ad is likely to do/ is doing...

or if there are old-headlines that performed better than I should try putting back?

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ad performance? do I kill a baby?