The ad that built a huge chunk of our business made people mad. It asked, flat out: Is M.D. Cooper the next Larry Niven? Sci fi readers had OPINIONS. The comments lit up. And the clicks came. Here's the lesson I teach now: the goal of an ad is not to be liked. The goal is to be noticed. A polite ad that nobody reacts to is invisible. And invisible doesn't sell books. What's an ad idea you've been too nervous to run? Tell me. Let's pressure-test whether it's actually too bold, or just bold enough.

Real talk for the middle of the week. You have a limited number of spoons in a day. Energy units. And the publishing world will happily eat every one of them with drama, doom-scrolling, and arguments that change nothing. Choose where your spoons go. The author who guards her energy and quietly gets the work done will outlast the one who burns out winning internet fights. Keep your head down. Get stuff done. What is stealing your spoons this week? Name it here. Sometimes saying it out loud is how you take the energy back.

From yesterday's class--you can download it now! The Description field isn't for your readers — it's for Facebook's AI. Get it wrong and Facebook shows your book to the wrong people. Get it right and the algorithm finds your readers fast. This skill teaches you the exact two-step method Mal uses live: pull your book's tropes, comps, and genre, then spin them into one tight, ready-to-paste description that the AI actually understands. It hands you the prompts and coaches you through it — so you learn to do it yourself every time, not just this once. Grab the skill below, drop it in, and finally stop staring at that empty Description box. 👇

Alas, a migraine has struck me today. I thought I could power through, but after recording the homework review video, I knew it was not to be. I've moved it to the same time tomorrow.

If you wish to re-do your homework for Week 6, please put it here. Make sure you are using everything you have learned from Lessons 1 - 6. This is to focus on Hooks but also needs to be a good composition. Use the handouts to find the image safe zones and utilize margins. (Don't just upload what you uploaded before or it will be deleted) 3 Images, 3 Reels, Max.